Provides an OpenAI-compatible unified API and a single key that routes to 40+ model providers, with usage and cost analytics, caching, and failover. It also sells DevPass, a subscription for coding agents such as Claude Code and Cursor.
An LLM gateway One-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included. TrustMRR sync stopped 1 months ago; no data for later months.
“'Referral Program' link in nav and footer (reward terms not shown). 'The open-source LLM API gateway.' with GitHub repo link.”Quote from the site
New-user source: Viral (Built-in sharing). Similarweb 2026-09: the top channel is direct at 61.7%, then organic search (organic is 99.88% of search traffic) and referrals; about 196.9K visits last month. Besides the brand keywords llm gateway and devpass, search terms include qwen image and new model names that follow model releases. South Korea is the top country (27.54%), and the referral sites include the Korean community arca.live (0.99%), which is speculated to be linked to DevPass spreading among Korean developers. The website blog keeps publishing guides such as Claude Code setup, comparisons with OpenRouter / LiteLLM, and weekly new model launches, and it sells new-model integration within 48 hours as a selling point; it has a referral program entry, a 50% discount top-up campaign on Black Friday and Cyber Monday 2025, and about 1.7k GitHub stars. TrustMRR has no self-reported founder channels.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 17% |
| 73% | |
| Other | 10% |
Direct + brand search 73%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Korea, Republic of | 27.54% |
| United States | 8.38% |
| India | 8.37% |
| Morocco | 4% |
| Thailand | 3.83% |
English
LinkedIn, X, YouTube
1.9K keywords · brand ~73% · organic 99.88% / paid 0.12%
| Similarweb top 5 keywords |
|---|
| llm gateway |
| devpass |
| llmgateway |
| qwen image |
| fable 5.1 |
Non-brand queries: devpass, qwen image, fable 5.1
6 referring sites
| Site | Share of referrals |
|---|---|
| arca.live | 0.99% |
| autohand.ai | 0.72% |
| deepfrugal.com | 0.43% |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 52% |
| Programming and Developer Software | 3.52% |
| Video Games Consoles and Accessories | 0.99% |
TrustMRR revenue sync stopped 1 months ago; the last full month was about $249,922, #7 of 563 TrustMRR sites.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Similarweb 2026-09: the top channel is direct at 61.7%, then organic search (organic is 99.88% of search traffic) and referrals; about 196.9K visits last month. Besides the brand keywords llm gateway and devpass, search terms include qwen image and new model names that follow model releases. South Korea is the top country (27.54%), and the referral sites include the Korean community arca.live (0.99%), which is speculated to be linked to DevPass spreading among Korean developers. The website blog keeps publishing guides such as Claude Code setup, comparisons with OpenRouter / LiteLLM, and weekly new model launches, and it sells new-model integration within 48 hours as a selling point; it has a referral program entry, a 50% discount top-up campaign on Black Friday and Cyber Monday 2025, and about 1.7k GitHub stars. TrustMRR has no self-reported founder channels.
Free with your own keys; credit top-ups carry a 5% fee (plus 1.5% for non-US cards); Lounge chat subscription $9/month (fast models) or $19/month (flagship models); DevPass coding subscription Lite $29, Pro $79, Max $179 (monthly); team plans include 3 seats, each extra seat $10/month; Enterprise is custom
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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