quietmoneyStan
A one-stop store where creators sell courses, digital products, and consulting from their social bio. It gives creators a single-page store to put in their Instagram/TikTok bio link, with built-in payments, email marketing, courses, and booking, so fans can buy digital products, courses, and consulting directly.
Founder John HuOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included. TrustMRR sync stopped 6 months ago; no data for later months.
- MRR
- $3,569,654
- Revenue, last 30 days
- $2,844,652
- All-time revenue
- $76,627,685
- Active subscriptions
- 101,590
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- A one-stop store where creators sell courses, digital products, and consulting from their social bio. It gives creators a single-page store to put in their Instagram/TikTok bio link, with built-in payments, email marketing, courses, and booking, so fans can buy digital products, courses, and consulting directly.
- Users
- Individual creators, coaches, and small knowledge creators with followers on Instagram, TikTok, and YouTube who want to monetize their content
- Positioning
- Only a simple link-in-bio store, with no transaction fees and one plan that includes payments + email + courses, easier than site builders like Shopify, and spread by creators selling it themselves.
- Pricing
- Creator $29 monthly, Creator Pro $99 monthly, no transaction commission (from Sacra's third-party report; the homepage scrape was empty and the official pricing page was not checked) Billing: subscription
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Similarweb 2026-09: the top channel is direct at 41.26%, then organic social and paid social; social sources are Instagram, YouTube, Facebook in that order, and social is about 44% of the mix. Keywords are 100% brand keywords (stan store, stan store login), with no non-brand search. Among referring sites, manychat.com accounts for 3.47% (the AutoDM integration). Third-party reports say creators putting their profile link in their social bio, plus a referral program paying paying users a 20% recurring commission, are the main ways of acquiring users; existing users go straight in through login (stan store login is a top keyword). TrustMRR has no founder-filled channel.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 44% | |
| Other | 56% |
Direct + brand search 41%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 60.19% |
| United Kingdom | 5.88% |
| Canada | 4.45% |
| Australia | 2.43% |
| India | 2.43% |
Language
English
Social sources
Instagram, YouTube, Facebook
Keywords
3.9K keywords · brand ~41% · organic 80.58% / paid 19.42%
| Similarweb top 5 keywords |
|---|
| stan store |
| stan |
| stanstore |
| stan store login |
| stanstore login |
Referring sites
170 referring sites
| Site | Share of referrals |
|---|---|
| stan.com | 6.59% |
| manychat.com | 3.47% |
| getwsodo.com | 2.97% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 14.78% |
| Investing | 8.77% |
| Computers Electronics and Technology - Other | 6.91% |
| Streaming & Online TV | 6.59% |
| News & Media Publishers | 6.44% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 5.5M
- Visits MoM
- -6.11%
- Country rank
- United States #3652
- Category rank
- Business Services (United States) #49
- Bounce rate
- 56.27%
- Pages / visit
- 3.29
- Visit duration
- 00:02:46
- Top 3 channels
- Direct › Organic Social › Paid Social (top channel 41.26%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Piggyback on a platform”
Similar sitessame category, also growing via Social media
FAQ
How much revenue does Stan make per month?
TrustMRR revenue sync stopped 6 months ago; the last full month was about $2,985,945, #1 of 563 TrustMRR sites.
Where do Stan's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Similarweb 2026-09: the top channel is direct at 41.26%, then organic social and paid social; social sources are Instagram, YouTube, Facebook in that order, and social is about 44% of the mix. Keywords are 100% brand keywords (stan store, stan store login), with no non-brand search. Among referring sites, manychat.com accounts for 3.47% (the AutoDM integration). Third-party reports say creators putting their profile link in their social bio, plus a referral program paying paying users a 20% recurring commission, are the main ways of acquiring users; existing users go straight in through login (stan store login is a top keyword). TrustMRR has no founder-filled channel.
How much does Stan cost?
Creator $29 monthly, Creator Pro $99 monthly, no transaction commission (from Sacra's third-party report; the homepage scrape was empty and the official pricing page was not checked)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.