quietmoneyKozclub
French professional group lunches: fill in a short questionnaire, AI matches you with 4–6 professionals, the restaurant is announced 48 hours ahead, and you show up to have lunch and meet new people.
Two Lyon nativeOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- French professional group lunches: fill in a short questionnaire, AI matches you with 4–6 professionals, the restaurant is announced 48 hours ahead, and you show up to have lunch and meet new people.
- Users
- Professionals in French cities who want to expand their network and meet new peers
- Positioning
- Turns 'lunch with strangers' into a simple pay-per-lunch product with no membership, across 17 cities with 30k signups
- Pricing
- €11.99 per lunch seat, pay per lunch, no subscription Billing: one-time Free tier: no Source: existing
- Prices on site
- 11,99 €/lunch seat (per item, no subscription) (per item)
- Sharing mechanics
- built-in sharing (medium) '11,99 € is your seat, no commitment.' '+30 000 pros signed up'. Late cancel: 'we give you a 50% promo code to rebook'
- Rough new MRR
- $21,863 – $32,795 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
- Price source
- kozclub.com
“'11,99 € is your seat, no commitment.' '+30 000 pros signed up'. Late cancel: 'we give you a 50% promo code to rebook'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 37.7%, organic search 46.7%, brand keywords 75.1% (koz club, kozclub); classified as product spread (medium): attendees tell colleagues and friends, who then search the brand name to sign up; non-brand search about 9%. Referrals 9.3%, social only LinkedIn. Returning users come back directly to book their next lunch. last month visits 8,442, +48% month over month.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 9% |
| 75% | |
| Other | 16% |
Direct + brand search 75%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| France | 100% |
Language
Mainly French, also English
Social sources
Keywords
7 keywords · brand ~75% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| koz club |
| kozclub |
| coz club |
| koza club |
| koz |
Non-brand queries: koz
Referrer categories
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 100% |
Site metrics (Similarweb, last month)
- Visits MoM
- +24.53%
- Country rank
- France #118529
- Bounce rate
- 41.11%
- Pages / visit
- 1.80
- Visit duration
- 00:00:39
- Industry
- Unknown
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 37.7%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Paid ads”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Kozclub get per month?
About 8,442 last month (Similarweb estimate), #477 of 606; the month before was 5,848. Opening checkout is not paying, so this is not revenue.
Where do Kozclub's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 37.7%, organic search 46.7%, brand keywords 75.1% (koz club, kozclub); classified as product spread (medium): attendees tell colleagues and friends, who then search the brand name to sign up; non-brand search about 9%. Referrals 9.3%, social only LinkedIn. Returning users come back directly to book their next lunch. last month visits 8,442, +48% month over month.
How much does Kozclub cost?
€11.99 per lunch seat, pay per lunch, no subscription
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.