quietmoneyFirecert
Fire alarm, emergency lighting, fire extinguisher, and CCTV contractors issue certificates to UK standards (such as BS 5839-1) in the browser, manage client asset registers, and schedule inspections and reminders; certificates carry a QR code and a verification link.
Compliance softOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $4,681
- Revenue, last 30 days
- $4,720
- All-time revenue
- $19,219
- Active subscriptions
- 40
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Fire alarm, emergency lighting, fire extinguisher, and CCTV contractors issue certificates to UK standards (such as BS 5839-1) in the browser, manage client asset registers, and schedule inspections and reminders; certificates carry a QR code and a verification link.
- Users
- UK fire and security contractors and independent engineers, plus people who manage inspection records for commercial premises, rented housing (HMOs), and residential landlords
- Positioning
- Dedicated to UK fire and security compliance: issue certificates, manage assets, and schedule inspections in one place, from £79 a month, replacing spreadsheets and PDFs.
- Pricing
- Professional £79/month (up to 5 users, includes a FireCert Directory listing); Business £129/month (unlimited users, includes API, quotes, and advanced reports); Enterprise contact sales; both tiers have a 14-day free trial Billing: subscription Free tier: no Source: Homepage
- Prices on site
- £79/mo Professional; £129/mo Business
- Sharing mechanics
- public profiles / leaderboards Professional plan includes FireCert Directory listing; certificates carry a verification link; no referral or share mechanics.
“Professional plan includes FireCert Directory listing; certificates carry a verification link; no referral or share mechanics.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb 2026-09: direct 31.5%, organic search about 51.4%, referrals about 10.3%, with very few search terms (7): have smoke vent regulations changed, bs5839 part 1 inspection testing certificate, free pat test certificate, fire alarm certificate, and so on, all terms from contractors looking up certificates and regulations. The website sitemap has about 262 pages, of which about 87 are keyword landing pages, 144 are /directory/{category}/{city} directory pages, plus free tools such as a battery calculator. The badge in the network directory asks businesses to put a FireCert badge on their own website and link back, which brings backlinks. Certificates carry a verification QR code, so customers see FireCert when they receive a certificate. Existing users renew thanks to the asset register and inspection reminders.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 41% |
| Other | 59% |
Direct + brand search 42%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 100% |
Language
English
Keywords
7 keywords · brand ~42% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| have smoke vent regulations changed |
| bs5839 part 1 inspection testing certificate |
| firecert |
| free pat test certificate |
| fire alarm certificate |
Non-brand queries: have smoke vent regulations changed, bs5839 part 1 inspection testing certificate, free pat test certificate, fire alarm certificate
Site metrics (Similarweb, last month)
- Visits MoM
- -45.63%
- Country rank
- United Kingdom #945,045
- Bounce rate
- 35.01%
- Pages / visit
- 2.70
- Visit duration
- 00:01:07
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 31.51%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Firecert make per month?
About $4,832 last month (real payments synced by TrustMRR), #253 of 563 TrustMRR sites; the month before was $3,710.
Where do Firecert's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: direct 31.5%, organic search about 51.4%, referrals about 10.3%, with very few search terms (7): have smoke vent regulations changed, bs5839 part 1 inspection testing certificate, free pat test certificate, fire alarm certificate, and so on, all terms from contractors looking up certificates and regulations. The website sitemap has about 262 pages, of which about 87 are keyword landing pages, 144 are /directory/{category}/{city} directory pages, plus free tools such as a battery calculator. The badge in the network directory asks businesses to put a FireCert badge on their own website and link back, which brings backlinks. Certificates carry a verification QR code, so customers see FireCert when they receive a certificate. Existing users renew thanks to the asset register and inspection reminders.
How much does Firecert cost?
Professional £79/month (up to 5 users, includes a FireCert Directory listing); Business £129/month (unlimited users, includes API, quotes, and advanced reports); Enterprise contact sales; both tiers have a 14-day free trial
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.