A cloud-based Instagram DM outreach tool: it finds leads among competitors' followers, similar accounts, likers, and hashtags, has AI write personalized DMs and follow up automatically, uses city-level proxies and warm-up controls to reduce ban risk, and comes with an API and MCP.
The anonymous fOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“No referral, share or invite mechanics visible; footer links to Affiliates at wave.affonso.io; 7-day free trial.”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09: direct traffic ranks first at 39.47%, organic search is about 45% (99.2% of it from free search), referral is about 9%, and there is no social traffic. Of the 35 search keywords, besides the brand keywords usewave / use.wave there are 'wave outreach', 'instagram outreach automation', and 'automated instagram cold outreach'. The website blog has 9 posts, all aimed at long-tail search intent, such as Instagram DM daily limits, what to do when cold DMs land in hidden requests, alternatives after AutoIGDM shut down, and 10 DM templates. On TrustMRR the founder self-reported the channels as SEO, cold DMs, content marketing, and affiliates, and said SEO works well, with the brand also showing up in AI search and bringing steady organic traffic. The website footer has an affiliate program (wave.affonso.io, 20% lifetime commission). Existing users renew through per-account monthly or annual subscriptions, and the 7-day trial converts to paid.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 18% |
| Other | 82% |
Direct + brand search 67%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 31.01% |
| India | 21.94% |
| Indonesia | 18.34% |
| United Kingdom | 12.68% |
| Germany | 5.94% |
English
35 keywords · brand ~67% · organic 99.2% / paid 0.8%
| Similarweb top 5 keywords |
|---|
| use.wave |
| usewave |
| wave outreach |
| instagram outreach automation |
| automated instagram cold outreach |
Non-brand queries: wave outreach, automated instagram cold outreach
About $4,900 last month (real payments synced by TrustMRR), #252 of 563 TrustMRR sites; the month before was $8,026.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: direct traffic ranks first at 39.47%, organic search is about 45% (99.2% of it from free search), referral is about 9%, and there is no social traffic. Of the 35 search keywords, besides the brand keywords usewave / use.wave there are 'wave outreach', 'instagram outreach automation', and 'automated instagram cold outreach'. The website blog has 9 posts, all aimed at long-tail search intent, such as Instagram DM daily limits, what to do when cold DMs land in hidden requests, alternatives after AutoIGDM shut down, and 10 DM templates. On TrustMRR the founder self-reported the channels as SEO, cold DMs, content marketing, and affiliates, and said SEO works well, with the brand also showing up in AI search and bringing steady organic traffic. The website footer has an affiliate program (wave.affonso.io, 20% lifetime commission). Existing users renew through per-account monthly or annual subscriptions, and the 7-day trial converts to paid.
Billed per Instagram account: $99/month on monthly billing, or $79/month on yearly billing ($948 charged at once); 7-day free trial; talk to sales for 5+ accounts
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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