quietmoneyFidelatoo
Merchants issue digital loyalty cards from a back office, and customers save them to Apple Wallet or Google Wallet with a phone number or by scanning a QR code, with no app download. Features include points, reward tiers, push notifications, SMS marketing, Google review prompts, statistics, multiple stores, and staff accounts.
A mobile-walletOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $7,007
- Revenue, last 30 days
- $8,897
- All-time revenue
- $170,678
- Active subscriptions
- 246
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Merchants issue digital loyalty cards from a back office, and customers save them to Apple Wallet or Google Wallet with a phone number or by scanning a QR code, with no app download. Features include points, reward tiers, push notifications, SMS marketing, Google review prompts, statistics, multiple stores, and staff accounts.
- Users
- Local small businesses and chains in mainland France and overseas departments (especially Réunion), such as restaurants, cheese shops, wine cellars, bars, and delis
- Positioning
- Designed for local merchants who are not comfortable with digital tools: zero download for customers, a 14-day free trial for merchants, a flat monthly fee from €25, WhatsApp and phone support, and a built-in French-speaking local customer base
- Pricing
- No permanent free plan; Premium has a 14-day free trial (no credit card needed); €25 HT/month with a one-year commitment (labeled 'two months free'), €30 HT/month with no commitment (FAQ price); SMS €0.06 each, prepaid; no setup fee Billing: subscription Free tier: no Source: Pricing page
- Team
- small team
- Acquisition entry points on site
- affiliate / referral program, press coverage, app store
“'Parrainage' only named as a favourite feature in a testimonial, no reward described; merchants 'partagez votre lien d'adhésion unique'; QR code embeddable in own app”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb 2026-09: the top channel is direct at 39.7%, followed by organic search and then referrals, with France at 76.2% and India at 23.8%; there are 39 organic search terms, about 40% brand keywords (fidelatoo, dashboard fidelatoo, mostly existing merchants logging in), and the rest are terms from people looking for digital loyalty cards, such as loyalty cards, carte fidélité dématérialisée, and créer programme fidélité apple wallet. The website has buttons linking to an affiliate program page (now returns 410) and a press page, which lists coverage since 2022 from Réunion local media (Memento, Leader Réunion, Freedom.fr, Imaz Press) and ICT.io, suggesting (speculation) that early new customers came from Réunion's merchant circle and local media. The only social source is LinkedIn, and the website also has Instagram and Facebook. Existing users stay through the monthly subscription and through points, push notifications, and SMS marketing.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 27% |
| Other | 73% |
Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| France | 76.16% |
| India | 23.84% |
Language
French
Social sources
Keywords
39 keywords · brand ~58% · organic 95.75% / paid 4.25%
| Similarweb top 5 keywords |
|---|
| fidelatoo |
| loyalty cards |
| dashboard fidelatoo |
| carte fidélité dématérialisée |
| créer programme fidélité apple wallet |
Non-brand queries: loyalty cards, carte fidélité dématérialisée, créer programme fidélité apple wallet
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 100% |
Site metrics (Similarweb, last month)
- Visits MoM
- +22.79%
- Country rank
- France #204311
- Bounce rate
- 55.33%
- Pages / visit
- 1.59
- Visit duration
- 00:00:16
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 39.72%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Fidelatoo make per month?
About $7,853 last month (real payments synced by TrustMRR), #185 of 563 TrustMRR sites; the month before was $5,653.
Where do Fidelatoo's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: the top channel is direct at 39.7%, followed by organic search and then referrals, with France at 76.2% and India at 23.8%; there are 39 organic search terms, about 40% brand keywords (fidelatoo, dashboard fidelatoo, mostly existing merchants logging in), and the rest are terms from people looking for digital loyalty cards, such as loyalty cards, carte fidélité dématérialisée, and créer programme fidélité apple wallet. The website has buttons linking to an affiliate program page (now returns 410) and a press page, which lists coverage since 2022 from Réunion local media (Memento, Leader Réunion, Freedom.fr, Imaz Press) and ICT.io, suggesting (speculation) that early new customers came from Réunion's merchant circle and local media. The only social source is LinkedIn, and the website also has Instagram and Facebook. Existing users stay through the monthly subscription and through points, push notifications, and SMS marketing.
How much does Fidelatoo cost?
No permanent free plan; Premium has a 14-day free trial (no credit card needed); €25 HT/month with a one-year commitment (labeled 'two months free'), €30 HT/month with no commitment (FAQ price); SMS €0.06 each, prepaid; no setup fee
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.