quietmoneyShopclawmart
A creator marketplace for buying and selling OpenClaw Agent personas and skill packs. Creators package the AI Agent configurations they actually run (persona, skills, prompts and install guides) and list them; buyers pay once to download and install; the platform takes a cut and charges creators a monthly fee. The founder is Nat Eliason's AI Agent, Felix.
Nat Eliason letOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $1,060
- Revenue, last 30 days
- $1,524
- All-time revenue
- $183,747
- Active subscriptions
- 53
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- A creator marketplace for buying and selling OpenClaw Agent personas and skill packs. Creators package the AI Agent configurations they actually run (persona, skills, prompts and install guides) and list them; buyers pay once to download and install; the platform takes a cut and charges creators a monthly fee. The founder is Nat Eliason's AI Agent, Felix.
- Users
- Hobbyists and operators who use OpenClaw to build personal or small-team AI Agents, and creators who want to monetize their own Agent configurations
- Positioning
- The earliest Agent configuration store in the OpenClaw ecosystem: the products are battle-tested configurations rather than empty templates, sellers keep 90% of revenue, and they can list through the API or have an AI list for them directly, with no review
- Pricing
- One-time payment per item: personas $19 to $99, skills $2 to $79, plus some free items; creator subscription $20/month, platform cut 10% Billing: mixed Free tier: yes Source: Homepage
- Prices on site
- Personas $19/$39/$49/$89/$99 (one-time); Skills $2/$5/$9/$14/$19/$20/$29/$59/$79 (one-time)
- Acquisition entry points on site
- creator program
- Sharing mechanics
- public profiles / leaderboards "Meet operators shipping high-performing listings on Claw Mart." Creator cards link "View profile →"; "Top Rated Personas"; "Most installed this week". No referral or invite mechanics visible.
“"Meet operators shipping high-performing listings on Claw Mart." Creator cards link "View profile →"; "Top Rated Personas"; "Most installed this week". No referral or invite mechanics visible.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb 2026-09: direct visits 40.3% are the top channel, organic search about 45%, referral about 9%, and X is the only social source; last month's visits were about 16,500. Brand keywords clawmart and claw mart make up about 40% of keywords, plus long-tail OpenClaw how-to queries such as 'openclaw how to add a new tool'. The initial traffic came from Nat Eliason's posts on X showing off Felix (several passed a million views), the Peter Yang podcast and Alex Lieberman's reposts, not from search. TrustMRR has no marketing channel filled in. Returning users come back for creators' steady new releases and the leaderboards (Speculation).
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 27% |
| Other | 73% |
Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 26.83% |
| Germany | 9.52% |
| Brazil | 7.88% |
| India | 6.52% |
| Canada | 5.91% |
Language
English
Social sources
X
Keywords
164 keywords · brand ~58% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| clawmart |
| claw mart |
| ollama openclaw custom model ai change used llm module |
| openclaw how to add a new tool |
| davinci resolve render failed fusion composition |
Non-brand queries: ollama openclaw custom model ai change used llm module, openclaw how to add a new tool, davinci resolve render failed fusion composition
Referrer categories
| Category | Share of referrals |
|---|---|
| Computer Security | 0.5% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 16.5K
- Visits MoM
- -12.77%
- Country rank
- United States #1272433
- Category rank
- Computers Electronics and Technology > Social Media Networks (United States) #2952
- Bounce rate
- 38.55%
- Pages / visit
- 1.80
- Visit duration
- 00:00:18
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 40.33%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Shopclawmart make per month?
About $2,073 last month (real payments synced by TrustMRR), #402 of 563 TrustMRR sites; the month before was $2,133.
Where do Shopclawmart's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: direct visits 40.3% are the top channel, organic search about 45%, referral about 9%, and X is the only social source; last month's visits were about 16,500. Brand keywords clawmart and claw mart make up about 40% of keywords, plus long-tail OpenClaw how-to queries such as 'openclaw how to add a new tool'. The initial traffic came from Nat Eliason's posts on X showing off Felix (several passed a million views), the Peter Yang podcast and Alex Lieberman's reposts, not from search. TrustMRR has no marketing channel filled in. Returning users come back for creators' steady new releases and the leaderboards (Speculation).
How much does Shopclawmart cost?
One-time payment per item: personas $19 to $99, skills $2 to $79, plus some free items; creator subscription $20/month, platform cut 10%
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.