quietmoney115115.co
Local UK takeaway ordering platform, mostly listing Chinese takeaways, where users search a shop's name and land on its page to order online.
Not a "takeoff"One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Local UK takeaway ordering platform, mostly listing Chinese takeaways, where users search a shop's name and land on its page to order online.
- Users
- UK residents ordering local Chinese takeaway
- Positioning
- Online ordering pages for small Chinese takeaways, capturing traffic from shop-name searches
- Pricing
- Not found
“'Online food ordering platform'; 'Find Restaurants'; 'Add my restaurant'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Organic search 49.8%, of which about 50% is non-brand, searching specific restaurant names such as rainbow house, happy seasons, hong kong express, flying dragon royston menu. Direct 37.7% is mostly repeat orders, referral 7.5%.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 50% |
| Other | 50% |
Direct + brand search 38%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 100% |
Language
English
Keywords
13 keywords · brand ~38% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| rainbow house |
| happy seasons |
| hong kong express |
| flying dragon melbourn menu royston |
| happy family |
Non-brand queries: rainbow house, happy seasons, hong kong express, flying dragon melbourn menu royston, happy family
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 24.3K (3 months)
- Visits MoM
- +52.22%
- Country rank
- United Kingdom #53238
- Bounce rate
- 46.63%
- Pages / visit
- 2.67
- Visit duration
- 00:01:12
- Industry
- Unknown
- Top 3 channels
- Organic Search › Direct › Referrals (top channel 49.75%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does 115115.co get per month?
About 8,596 last month (Similarweb estimate), #422 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do 115115.co's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Organic search 49.8%, of which about 50% is non-brand, searching specific restaurant names such as rainbow house, happy seasons, hong kong express, flying dragon royston menu. Direct 37.7% is mostly repeat orders, referral 7.5%.
How much does 115115.co cost?
Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.