AI workbench: an AI worker with its own computer, connected to your apps and multiple large language models, that completes tasks you hand it; supports projects, scheduled tasks and API/MCP.
Magica is the 2One-line growth story, compiled by us from public sources; speculation is marked separately below.
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 3,517 | 12,741 | 17,813 | 8,596 |
| invoice.stripe.com | 442 | 0 | 0 | 0 |
“Mostly loading shell: 'Loading your workspace', nav Tasks, Projects, Library, Tools, API / MCP”Quote from the site
New-user source: SEO (Non-brand search). Direct 64.6%, search 26.5% (brand keywords 75.2%); non-brand about 16% but very scattered (amish put penny in soil, amanda khayat), apparently publicly shared task pages getting found. Referrals from galaxy.ai (1.9%), stackbalo.com, workona.com; social 5.3% from LinkedIn, YouTube, Facebook.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 16% |
| 5% | |
| Other | 79% |
Direct + brand search 75%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 67.36% |
| India | 6.56% |
| Bangladesh | 2.02% |
| Vietnam | 1.22% |
| Philippines | 1.12% |
English
LinkedIn, YouTube, Facebook
3.4K keywords · brand ~75% · organic 97.13% / paid 2.87%
| Similarweb top 5 keywords |
|---|
| magica |
| magica ai |
| amish put penny in soil |
| amanda khayat |
| is pmdamoin a pedo |
Non-brand queries: amish put penny in soil, amanda khayat, is pmdamoin a pedo
6 referring sites
| Site | Share of referrals |
|---|---|
| galaxy.ai | 1.89% |
| stackbalo.com | 0.79% |
| workona.com | 0.39% |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 44.57% |
| Digital Marketing | 3.27% |
| Science and Education - Other | 1.89% |
About 8,596 last month (Similarweb estimate), #438 of 606; the month before was 17,813. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 64.6%, search 26.5% (brand keywords 75.2%); non-brand about 16% but very scattered (amish put penny in soil, amanda khayat), apparently publicly shared task pages getting found. Referrals from galaxy.ai (1.9%), stackbalo.com, workona.com; social 5.3% from LinkedIn, YouTube, Facebook.
Hobby $14.99/month; Pro $100/month; Max $200/month; Teams $15/user/month
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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