quietmoneyWildertrips
A trip planning tool for multi-day road trips with many stops and shareable routes: plan multi-day driving or motorcycle trips on a map, add many stops, customize the itinerary, calculate costs, and generate a shareable route; users have public profile pages.
The UK indie deOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $4,820
- Revenue, last 30 days
- $2,717
- All-time revenue
- $112,830
- Active subscriptions
- 1,362
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- A trip planning tool for multi-day road trips with many stops and shareable routes: plan multi-day driving or motorcycle trips on a map, add many stops, customize the itinerary, calculate costs, and generate a shareable route; users have public profile pages.
- Users
- UK and US travelers planning multi-day driving, motorcycle, and road trips, for example visitors heading to Scotland's NC500 loop
- Positioning
- It lets you add more stops than an ordinary map app, split a trip by day, and calculate costs, and routes can be shared directly, serving multi-day road trips specifically rather than single navigation.
- Pricing
- Not found: scrapes of the website homepage, /pricing, and /blog returned only page titles, with no prices; TrustMRR's MRR of $4,820 divided by 1,362 subscriptions gives an average of only about $3.5/month per subscription (derived), which suggests a low-price subscription or annual billing Billing: subscription
“Only the title was readable; no body content.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb 2026-09: direct traffic ranks first at 41.43%, organic search is about 44%, and referral about 9%; among the 89 search keywords, non-brand terms are the majority, such as 'planning drives map', 'world route travel planner', 'nc500' (the North Coast 500 loop in Scotland), and 'route planner', with the brand keyword wildertrips just one of them; keyword traffic is 42.92% organic and 57.08% paid, which suggests there may be search ads; about 12.4K visits last month, global site rank about 1.84M, UK travel category rank 4,256. No social sources. The website sitemap has hundreds or more public user profile pages (/users/...), which suggests the routes users save and share produce pages that search engines can index. The founder did not self-report channels on TrustMRR, the founder's X has only about 128 followers, and no big-account promotion was seen. Existing users renew through subscriptions, and monthly revenue peaks every January and three months ago, presumably annual orders and the summer travel season.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 35% |
| Other | 65% |
Direct + brand search 50%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 51.3% |
| United Kingdom | 44.34% |
| Canada | 4.36% |
Language
English
Keywords
89 keywords · brand ~50% · organic 42.92% / paid 57.08%
| Similarweb top 5 keywords |
|---|
| planning drives map |
| world route travel planner |
| wildertrips |
| nc500 |
| route planner |
Non-brand queries: planning drives map, world route travel planner, nc500, route planner
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 32.39% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 12.4K
- Visits MoM
- -12.4%
- Country rank
- United Kingdom #196,015
- Category rank
- Travel and Tourism - Other (United Kingdom) #4,256
- Bounce rate
- 39.16%
- Pages / visit
- 1.96
- Visit duration
- 00:00:39
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 41.43%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Wildertrips make per month?
About $3,364 last month (real payments synced by TrustMRR), #313 of 563 TrustMRR sites; the month before was $4,391.
Where do Wildertrips's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: direct traffic ranks first at 41.43%, organic search is about 44%, and referral about 9%; among the 89 search keywords, non-brand terms are the majority, such as 'planning drives map', 'world route travel planner', 'nc500' (the North Coast 500 loop in Scotland), and 'route planner', with the brand keyword wildertrips just one of them; keyword traffic is 42.92% organic and 57.08% paid, which suggests there may be search ads; about 12.4K visits last month, global site rank about 1.84M, UK travel category rank 4,256. No social sources. The website sitemap has hundreds or more public user profile pages (/users/...), which suggests the routes users save and share produce pages that search engines can index. The founder did not self-report channels on TrustMRR, the founder's X has only about 128 followers, and no big-account promotion was seen. Existing users renew through subscriptions, and monthly revenue peaks every January and three months ago, presumably annual orders and the summer travel season.
How much does Wildertrips cost?
Not found: scrapes of the website homepage, /pricing, and /blog returned only page titles, with no prices; TrustMRR's MRR of $4,820 divided by 1,362 subscriptions gives an average of only about $3.5/month per subscription (derived), which suggests a low-price subscription or annual billing
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.