AI video generator: type one sentence to get cinematic short video ads or YouTube Shorts; can also cut long livestreams into vertical clips.
Ethereal Media One-line growth story, compiled by us from public sources; speculation is marked separately below.
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| whop.com | 17 | 1,168 | 8,485 | 5,037 |
| checkout.stripe.com | 0 | 13,050 | 0 | 0 |
“"Real clips made in Vixal — tap one to watch it full screen"; "Free to try · no card required"; "Join 39,000+ creators"”Quote from the site
New-user source: Other (Direct / referral / email / paid). 5,037 visits last month, declining month over month (three months ago 14,218 → two months ago 8,485, -40.6% MoM). Search is 44.9% but brand keywords are 86.2% (vixal, vixal app), so new users are basically people who already heard of the brand; no visible non-brand search, referral or social sources; direct 41.3% is returning users.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 86%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 50.94% |
| Indonesia | 12.15% |
| United Kingdom | 11.21% |
| South Africa | 7.3% |
| Philippines | 7.24% |
English
9 keywords · brand ~86% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| vixal |
| vixal app |
| vixal.ap |
| vixal.app |
| vixal cinematic |
About 5,037 last month (Similarweb estimate), #532 of 606; the month before was 8,485. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source 5,037 visits last month, declining month over month (three months ago 14,218 → two months ago 8,485, -40.6% MoM). Search is 44.9% but brand keywords are 86.2% (vixal, vixal app), so new users are basically people who already heard of the brand; no visible non-brand search, referral or social sources; direct 41.3% is returning users.
Free trial (no credit card); paid plans from $19
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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