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Nicksaraev

Personal site of AI automation creator Nick Saraev: long-form blog posts, a free agency-business roadmap (email required), and traffic routed to his paid Skool community, Maker School.

nicksaraev.com ↗Courses & contentUnited States 25.91%, Australia 7.92%, India 6.15%#580 of 606
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Checkout visits, last month
3,541
#580 of 606
vs prior month
▲ 67%
2,120 → 3,541, gain +1,421
Website visits, last month
50,300
Similarweb, last month; about 7.0 of every 100 visits reach checkout
Similarweb global rank
684,286
#1953 in Health/Nutrition Diets and Fitness
Take-off year
2023
Team: solo
How it startedLong-tail searchGrew on search traffic for many specific need-based queries
New-user source nowNew users mostly come from YouTube, X, Reddit, TikTok and the like
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfNo
nicksaraev.com One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

2K4–6 months ago avg
4K3 months ago
2K2 months ago
4KLast month

Checkout: gumroad.com

1. Productwhat it sells, to whom, and how it charges

Product
Personal site of AI automation creator Nick Saraev: long-form blog posts, a free agency-business roadmap (email required), and traffic routed to his paid Skool community, Maker School.
Users
Freelancers and small founders who want to build an AI automation / agency business
Positioning
Built on the creator's own influence, with 1.5 million subscribers across YouTube and Instagram
Pricing
Personal site is free; Maker School $184/month (Skool, said to be going up to $194/month) Billing: subscription Free tier: yes Source: Existing
Prices on site
$184/month (Maker School on Skool); price increasing to $194/mo soon (subscription)
Team
solo
Acquisition entry points on site
Discord community
Price source
skool.com
“'my free, 110-step roadmap to scaling your automation agency to $25K/mo' - 'just enter your email'; links to Maker School”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Social media (Organic social). Social 8.8% from YouTube; search 41.5%, mostly brand keywords (nick saraev, maker school; brand keywords 77.1%); direct 43.9%. Fans watch a video, search his name to reach the site, and are then kept by email and the Skool community.

Last month's traffic sources

Search 42%Social 9%Direct 44%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO8%
9%
Other83%

Direct + brand search 77%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States25.91%
Australia7.92%
India6.15%
United Kingdom5.5%
Israel5.31%

Language

English

Social sources

YouTube

Keywords

107 keywords · brand ~77% · organic 100% / paid 0%

Similarweb top 5 keywords
nick saraev
nicksaraev
maker school
nick sarev
nick saerev

Non-brand queries: maker school

Site metrics (Similarweb, last month)

Visits, last 3 months
50.3K (3 months)
Visits MoM
-0.39%
Country rank
United States #618408
Category rank
Health/Nutrition Diets and Fitness #1953
Bounce rate
39.93%
Pages / visit
1.84
Visit duration
00:00:27
Industry
Nutrition Diets and Fitness
Top 3 channels
Organic Search › Direct › Organic Social (top channel 41.45%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Long-tail search”

Similar sitessame category, also growing via Social media

FAQ

How many checkout visits does Nicksaraev get per month?

About 3,541 last month (Similarweb estimate), #580 of 606; the month before was 2,120. Opening checkout is not paying, so this is not revenue.

Where do Nicksaraev's new users come from?

New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Social 8.8% from YouTube; search 41.5%, mostly brand keywords (nick saraev, maker school; brand keywords 77.1%); direct 43.9%. Fans watch a video, search his name to reach the site, and are then kept by email and the Skool community.

How much does Nicksaraev cost?

Personal site is free; Maker School $184/month (Skool, said to be going up to $194/month)

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.