Personal site of AI automation creator Nick Saraev: long-form blog posts, a free agency-business roadmap (email required), and traffic routed to his paid Skool community, Maker School.
nicksaraev.com One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
“'my free, 110-step roadmap to scaling your automation agency to $25K/mo' - 'just enter your email'; links to Maker School”Quote from the site
New-user source: Social media (Organic social). Social 8.8% from YouTube; search 41.5%, mostly brand keywords (nick saraev, maker school; brand keywords 77.1%); direct 43.9%. Fans watch a video, search his name to reach the site, and are then kept by email and the Skool community.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| 9% | |
| Other | 83% |
Direct + brand search 77%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 25.91% |
| Australia | 7.92% |
| India | 6.15% |
| United Kingdom | 5.5% |
| Israel | 5.31% |
English
YouTube
107 keywords · brand ~77% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| nick saraev |
| nicksaraev |
| maker school |
| nick sarev |
| nick saerev |
Non-brand queries: maker school
About 3,541 last month (Similarweb estimate), #580 of 606; the month before was 2,120. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Social 8.8% from YouTube; search 41.5%, mostly brand keywords (nick saraev, maker school; brand keywords 77.1%); direct 43.9%. Fans watch a video, search his name to reach the site, and are then kept by email and the Skool community.
Personal site is free; Maker School $184/month (Skool, said to be going up to $194/month)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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