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Jeffsu

Personal site of productivity creator Jeff Su: AI and productivity articles, a newsletter, courses such as Workspace Academy and templates for sale, plus corporate training.

jeffsu.org ↗Courses & contentUnited States 37.72%, Australia 9.86%, India 5.94%#513 of 606
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Checkout visits, last month
5,901
#513 of 606
vs prior month
▲ 18%
5,015 → 5,901, gain +886
Website visits, last month
164,800
Similarweb, last month; about 3.6 of every 100 visits reach checkout
Similarweb global rank
263,486
#1291 in Graphics Multimedia and Web Design
Take-off year
2021
Team: solo
How it startedLaunch platformFirst users came from a Product Hunt or Hacker News style launch
New-user source nowNew users mostly come from YouTube, X, Reddit, TikTok and the like
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfNo
Jeff Su, a formOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

4K4–6 months ago avg
4K3 months ago
5K2 months ago
6KLast month

Checkout: gumroad.com

1. Productwhat it sells, to whom, and how it charges

Product
Personal site of productivity creator Jeff Su: AI and productivity articles, a newsletter, courses such as Workspace Academy and templates for sale, plus corporate training.
Users
Office professionals who want to work faster with AI, Google Workspace and Notion
Positioning
Personal brand of a former Googler, driven by a large YouTube channel, with 130K+ newsletter readers
Pricing
Workspace Academy: The Basics $329, The Full Stack $399 (was $699); corporate training from $22,000; articles and newsletter are free Billing: one-time Free tier: no Source: Existing
Prices on site
The Basics $329 USD (lifetime access); The Full Stack $399 USD (was $699); The C-Suite from $22,000 USD (corporate training) (one-time)
Team
solo
Price source
academy.jeffsu.org
“"Join 130K+ readers"; "Sponsor a YouTube video or LinkedIn post"; "I'm Jeff"”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Social media (Organic social). Direct 53%, social 35.9% (mainly YouTube, plus Reddit and X), search 8.6%, email 1.5%; brand keywords 59.9% (jeff su, jeff su meeting notes template); AI referrals include systemsacademy.ai 0.67% and ChatGPT 0.34%. Returning users come back through the newsletter.

Last month's traffic sources

Search 9%Social 36%Referrals/email/paid 2%Direct 53%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO2%
36%
Other62%

Direct + brand search 60%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States37.72%
Australia9.86%
India5.94%
Canada5.69%
Germany5.36%

Countries (Semrush): United Kingdom 25.0%, United States 20.1%, Kazakhstan 12.6%, Bangladesh 7.1%, Canada 3.0%

Language

English

Social sources

YouTube, Reddit, X (Twitter)

AI assistants

SourceShare
systemsacademy.ai0.67
ChatGPT0.34
lumalabs.ai0.1

AI referrals (Semrush): systemsacademy.ai 1,033 (0.67%), ChatGPT 519 (0.34%), lumalabs.ai 159 (0.10%), Gemini 88 (0.06%), coworkacademy.ai 81 (0.05%)

Keywords

672 keywords · brand ~60% · organic 100% / paid 0%

Similarweb top 5 keywords
jeff su
google contacts
jeff su meeting notes template
jeff su bot automation mentorship
www.academy.jeffsu.org

Non-brand queries: google contacts

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other3.25%
Programming and Developer Software0.85%

Site metrics (Similarweb, last month)

Visits, last 3 months
164.8K (3 months)
Visits MoM
-26.87%
Country rank
United States #174990
Category rank
Graphics Multimedia and Web Design #1291
Bounce rate
48.91%
Pages / visit
2.11
Visit duration
00:01:05
Industry
Graphics Multimedia and Web Design
Top 3 channels
Paid Social › Direct › Organic Social (top channel 44.16%)
Semrush monthly visits
3 months ago 163,262 · 2 months ago 154,927 · Last month 156,922 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
3,556 / 0
Semrush source breakdown (desktop)
Direct 50.2%, youtube.com 34.1%, google.com · Google organic 8.2%, mail.google.com 1.4%, systemsacademy.ai 0.9%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Launch platform”

Similar sitessame category, also growing via Social media

FAQ

How many checkout visits does Jeffsu get per month?

About 5,901 last month (Similarweb estimate), #513 of 606; the month before was 5,015. Opening checkout is not paying, so this is not revenue.

Where do Jeffsu's new users come from?

New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 53%, social 35.9% (mainly YouTube, plus Reddit and X), search 8.6%, email 1.5%; brand keywords 59.9% (jeff su, jeff su meeting notes template); AI referrals include systemsacademy.ai 0.67% and ChatGPT 0.34%. Returning users come back through the newsletter.

How much does Jeffsu cost?

Workspace Academy: The Basics $329, The Full Stack $399 (was $699); corporate training from $22,000; articles and newsletter are free

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.