Personal site of productivity creator Jeff Su: AI and productivity articles, a newsletter, courses such as Workspace Academy and templates for sale, plus corporate training.
Jeff Su, a formOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
“"Join 130K+ readers"; "Sponsor a YouTube video or LinkedIn post"; "I'm Jeff"”Quote from the site
New-user source: Social media (Organic social). Direct 53%, social 35.9% (mainly YouTube, plus Reddit and X), search 8.6%, email 1.5%; brand keywords 59.9% (jeff su, jeff su meeting notes template); AI referrals include systemsacademy.ai 0.67% and ChatGPT 0.34%. Returning users come back through the newsletter.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 2% |
| 36% | |
| Other | 62% |
Direct + brand search 60%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 37.72% |
| Australia | 9.86% |
| India | 5.94% |
| Canada | 5.69% |
| Germany | 5.36% |
Countries (Semrush): United Kingdom 25.0%, United States 20.1%, Kazakhstan 12.6%, Bangladesh 7.1%, Canada 3.0%
English
YouTube, Reddit, X (Twitter)
| Source | Share |
|---|---|
| systemsacademy.ai | 0.67 |
| ChatGPT | 0.34 |
| lumalabs.ai | 0.1 |
AI referrals (Semrush): systemsacademy.ai 1,033 (0.67%), ChatGPT 519 (0.34%), lumalabs.ai 159 (0.10%), Gemini 88 (0.06%), coworkacademy.ai 81 (0.05%)
672 keywords · brand ~60% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| jeff su |
| google contacts |
| jeff su meeting notes template |
| jeff su bot automation mentorship |
| www.academy.jeffsu.org |
Non-brand queries: google contacts
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 3.25% |
| Programming and Developer Software | 0.85% |
About 5,901 last month (Similarweb estimate), #513 of 606; the month before was 5,015. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 53%, social 35.9% (mainly YouTube, plus Reddit and X), search 8.6%, email 1.5%; brand keywords 59.9% (jeff su, jeff su meeting notes template); AI referrals include systemsacademy.ai 0.67% and ChatGPT 0.34%. Returning users come back through the newsletter.
Workspace Academy: The Basics $329, The Full Stack $399 (was $699); corporate training from $22,000; articles and newsletter are free
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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