quietmoney

Keepa

Amazon price history tracker: view product price curves, set price-drop alerts, with a browser extension.

keepa.com ↗UtilityUnited States 28.86%, Japan 16.49%, Italy 7.52%#326 of 606
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Checkout visits, last month
9,972
#326 of 606
vs prior month
▼ 64%
27,465 → 9,972, gain −17,493
Website visits, last month
3,600,000
Similarweb, last month; about 0.3 of every 100 visits reach checkout
Similarweb global rank
11,394
#215 in Computers Electronics and Technology - Other
Take-off year
2012
How it startedPiggyback on a platformRides on a big platform, open-source tool or ecosystem for traffic
New-user source nowSEONew users mostly come from need-based searches
Growth engineBranded outputWhat the product makes carries the brand and advertises it
Spreads purely by itselfYes
In 2011 a smallOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

8K4–6 months ago avg
22K3 months ago
27K2 months ago
10KLast month

Checkout: invoice.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Amazon price history tracker: view product price curves, set price-drop alerts, with a browser extension.
Users
Amazon shoppers who want to wait for a price drop before buying, and sellers doing Amazon product research
Positioning
A long-established price history tool covering many national Amazon sites
Pricing
Not found (only the title was captured on the homepage)
Price source
keepa.com
“Keepa - Amazon Price Tracker”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Direct visits 76.7%, search 17.4%, brand keywords 80.2%, non-brand about 14% (amazon price tracker, price comparison, price history). Referrals come from the Spanish deals community chollometro.com 5.76%, amazon.in 3.85% and the Canadian consumer magazine protegez-vous.ca 3.75%; social includes YouTube, Reddit and X. Returning users mainly come back directly via the extension and bookmarks.

Last month's traffic sources

Search 17%Referrals/email/paid 4%Direct 77%Unknown 2%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO14%
Other86%

Direct + brand search 80%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States28.86%
Japan16.49%
Italy7.52%
Spain7.29%
United Kingdom6.2%

Language

English (only the title was captured)

Social sources

YouTube, Reddit, X (Twitter)

Keywords

1.2K keywords · brand ~80% · organic 100% / paid <0.01%

Similarweb top 5 keywords
keepa
amazon price tracker
price comparison
price history
track price drops online

Non-brand queries: amazon price tracker, price comparison, price history, track price drops online

Referring sites

55 referring sites

SiteShare of referrals
chollometro.com5.76%
amazon.in3.85%
protegez-vous.ca3.75%

Referrer categories

CategoryShare of referrals
Marketplace42.55%
Beauty and Cosmetics11.92%
Coupons and Rebates6.07%
News & Media Publishers3.75%
Shipping and Logistics3.65%

Site metrics (Similarweb, last month)

Visits, last 3 months
3.6M (3 months)
Visits MoM
-4.62%
Country rank
United States #7508
Category rank
Computers Electronics and Technology - Other #215
Bounce rate
34%
Pages / visit
7.16
Visit duration
00:06:49
Industry
Computers Electronics and Technology
Top 3 channels
Direct › Organic Search › Referrals (top channel 76.74%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Piggyback on a platform”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Keepa get per month?

About 9,972 last month (Similarweb estimate), #326 of 606; the month before was 27,465. Opening checkout is not paying, so this is not revenue.

Where do Keepa's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct visits 76.7%, search 17.4%, brand keywords 80.2%, non-brand about 14% (amazon price tracker, price comparison, price history). Referrals come from the Spanish deals community chollometro.com 5.76%, amazon.in 3.85% and the Canadian consumer magazine protegez-vous.ca 3.75%; social includes YouTube, Reddit and X. Returning users mainly come back directly via the extension and bookmarks.

How much does Keepa cost?

Not found (only the title was captured on the homepage)

Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.