quietmoneyLeadx
A platform that combines company information, decision-maker contact details, 50 million+ UCC lien filings, and equipment ownership signals, with CRM integration and an API, so sales and risk teams can find and size up target companies before reaching out.
John Sokol's LeOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $31,228
- Revenue, last 30 days
- $41,206
- All-time revenue
- $189,285
- Active subscriptions
- 18
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- A platform that combines company information, decision-maker contact details, 50 million+ UCC lien filings, and equipment ownership signals, with CRM integration and an API, so sales and risk teams can find and size up target companies before reaching out.
- Users
- Sales and risk teams at finance companies doing equipment finance, commercial lending, and small-business lending, plus in-house data teams that need a company data API
- Positioning
- Focuses on the US equipment finance and commercial lending industry, with a unique mix of UCC filings, equipment liens, and contact data, rather than selling generic B2B lists.
- Pricing
- Pricing is not public on the website; contact sales by booking a demo. The API is credit-based data enrichment; TrustMRR records 18 subscriptions
- Acquisition entry points on site
- press coverage
“"Embed LeadX data into internal tools" is data integration, not a brand badge. Pricing via demo/sales; API mentions "credit-based enrichment". Nav has "Customers & Press"; founded 2022.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb traffic is tiny (site-wide rank around 5.9 million, with only 3 search terms such as leadx and datalx), so neither search nor direct visits bring many customers. The website closes deals through booked demos; the homepage shows equipment finance clients such as FPG, ROK Financial, Can Capital, and Canon Financial, it distributes through a partnership with the consulting firm Consult Disrupt, and the trade publication Equipment Finance News has covered client KLC Financial's use. New customers likely come mainly from equipment finance industry connections, partners, and trade media (speculation). The founder did not report channels on TrustMRR.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 15% |
| Other | 85% |
Direct + brand search 70%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| India | 100% |
Language
English
Keywords
3 keywords · brand ~70% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| leadx |
| datalx |
| lead extrax software |
Non-brand queries: datalx
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 34.86% |
Site metrics (Similarweb, last month)
- Visits MoM
- +806.6%
- Country rank
- United States #3507776
- Bounce rate
- 34.53%
- Pages / visit
- 1.21
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 38.93%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Leadx make per month?
About $27,055 last month (real payments synced by TrustMRR), #70 of 563 TrustMRR sites; the month before was $36,284.
Where do Leadx's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb traffic is tiny (site-wide rank around 5.9 million, with only 3 search terms such as leadx and datalx), so neither search nor direct visits bring many customers. The website closes deals through booked demos; the homepage shows equipment finance clients such as FPG, ROK Financial, Can Capital, and Canon Financial, it distributes through a partnership with the consulting firm Consult Disrupt, and the trade publication Equipment Finance News has covered client KLC Financial's use. New customers likely come mainly from equipment finance industry connections, partners, and trade media (speculation). The founder did not report channels on TrustMRR.
How much does Leadx cost?
Pricing is not public on the website; contact sales by booking a demo. The API is credit-based data enrichment; TrustMRR records 18 subscriptions
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.