quietmoneyLapsula
Online booking and client management software for small appointment-based businesses such as therapy, physiotherapy, pilates, and hair and beauty: an online booking page and a booking widget embeddable in a website, WhatsApp and SMS reminders, Stripe payments and deposits, invoicing (including Spain's VeriFactu and TicketBAI), and Google Calendar sync.
A 2-to-5-personOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $1,435
- Revenue, last 30 days
- $1,110
- All-time revenue
- $17,666
- Active subscriptions
- 60
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Online booking and client management software for small appointment-based businesses such as therapy, physiotherapy, pilates, and hair and beauty: an online booking page and a booking widget embeddable in a website, WhatsApp and SMS reminders, Stripe payments and deposits, invoicing (including Spain's VeriFactu and TicketBAI), and Google Calendar sync.
- Users
- Appointment-based sole proprietors and one-to-few-person businesses in Spain, such as psychologists, physiotherapists, nutritionists, personal trainers, masseurs, pilates studios, and hair and beauty salons
- Positioning
- Focused on small Spanish local clinics and sole-proprietor businesses: the free tier is usable, and only Starter turns on WhatsApp reminders, payments, and compliant invoicing (VeriFactu), fitting Spanish tax rules and habits better than generic booking software
- Pricing
- Hobby free (1 user); Starter €14.99/month + VAT (2 users, 14-day trial); Pro €34.99/month + VAT (4 users, extra users €4.99 each, 14-day trial); Enterprise contact for a quote Billing: subscription Free tier: yes Source: Homepage
- Prices on site
- Free (Hobby); €14.99/mo + VAT (Starter); €34.99/mo + VAT (Pro); €4.99 per extra user (Pro)
“No referral or share mechanics visible; page offers an "embeddable widget for your website" for bookings but shows no powered-by badge. "Funded by the European Union" badge.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb's top channel is direct at 45.8%, second is organic search, third is referrals; there are only 5 keywords in total, the brand keyword lapsula is about 20%, and the others such as blessed barbershop and la palapita cancun are business names, speculated to be customers' booking pages on lapsula.com being found by search (speculation). The website blog has only 5 Spanish articles (2024-10 to 2025-10), on Google Maps ranking, WhatsApp marketing, deposits, card readers, and handling bad reviews, aimed at small local businesses. On 2024-12-04 it was listed on AppSumo as a lifetime deal (Starter $39, Pro $78), with about 34 reviews, now sold out; on 2025-01-12 it posted a Show HN on Hacker News. The founder self-reports many channels on TrustMRR: newsletter, blog, cold email, cold calling, Google Ads, Instagram, LinkedIn, DMs, media PR, influencers, word of mouth, affiliates, but does not say which works.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 32% |
| Other | 68% |
Direct + brand search 54%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Spain | 89.52% |
| United States | 10.01% |
| South Africa | 0.47% |
Language
Spanish and English (the website has a /es Spanish version and the blog is in Spanish; Spanish traffic is nearly 90%)
Keywords
5 keywords · brand ~54% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| lapsula |
| blessed barbershop |
| appalau 3 |
| truly blessed barbershop |
| la palapita cancun |
Non-brand queries: blessed barbershop, appalau 3, truly blessed barbershop, la palapita cancun
Site metrics (Similarweb, last month)
- Visits MoM
- -1.58%
- Country rank
- Spain #32918
- Bounce rate
- 50.5%
- Pages / visit
- 2.23
- Visit duration
- 00:04:10
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 45.84%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Lapsula make per month?
About $2,273 last month (real payments synced by TrustMRR), #381 of 563 TrustMRR sites; the month before was $1,309.
Where do Lapsula's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb's top channel is direct at 45.8%, second is organic search, third is referrals; there are only 5 keywords in total, the brand keyword lapsula is about 20%, and the others such as blessed barbershop and la palapita cancun are business names, speculated to be customers' booking pages on lapsula.com being found by search (speculation). The website blog has only 5 Spanish articles (2024-10 to 2025-10), on Google Maps ranking, WhatsApp marketing, deposits, card readers, and handling bad reviews, aimed at small local businesses. On 2024-12-04 it was listed on AppSumo as a lifetime deal (Starter $39, Pro $78), with about 34 reviews, now sold out; on 2025-01-12 it posted a Show HN on Hacker News. The founder self-reports many channels on TrustMRR: newsletter, blog, cold email, cold calling, Google Ads, Instagram, LinkedIn, DMs, media PR, influencers, word of mouth, affiliates, but does not say which works.
How much does Lapsula cost?
Hobby free (1 user); Starter €14.99/month + VAT (2 users, 14-day trial); Pro €34.99/month + VAT (4 users, extra users €4.99 each, 14-day trial); Enterprise contact for a quote
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.