Every day it asks ChatGPT, Perplexity, and Gemini a fixed set of questions, counts how often and where a brand is mentioned, compares it with competitors, and lists the source sites the AI cites; it also offers a free domain visibility report, weekly reports, an API, and MCP.
In August 2025,One-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“Public "See example reports" and industry rankings but no user galleries; free visibility report is a no-signup lead tool; "Trusted by 150+ brands"”Quote from the site
New-user source: SEO (Non-brand search). Last month Similarweb's top three channels were direct, organic search, and referrals; by our methodology search is about 45.5%, direct about 39.4%, referrals about 9.1%, and paid traffic 0%. Besides the brand keywords getmentioned and get mentions, the keywords include searchable free visibility report (matching the free visibility report on the homepage) and otterly and otterly ai (riding on a competitor's brand keywords); non-brand search is about 27%. The founder self-reports many channels on TrustMRR: blog, content marketing, newsletter, SEO, LinkedIn, Reddit, X, YouTube, cold DMs, cold email, email marketing; the TrustMRR page says about 58% of MRR is collected by direct invoice (not through Stripe), and the sale listing mentions an "effective outbound engine", which suggests larger customers were most likely won through outbound (speculation). Existing users stay through monthly subscription renewals and return to the product for the weekly reports.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 27% |
| Other | 73% |
Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Poland | 38.51% |
| India | 36.55% |
| United States | 24.94% |
English
28 keywords · brand ~58% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| getmentioned |
| get mentions |
| searchable free visibility report |
| otterly |
| otterly ai |
Non-brand queries: searchable free visibility report, otterly, otterly ai
About $990 last month (real payments synced by TrustMRR), #516 of 563 TrustMRR sites; the month before was $1,035.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Last month Similarweb's top three channels were direct, organic search, and referrals; by our methodology search is about 45.5%, direct about 39.4%, referrals about 9.1%, and paid traffic 0%. Besides the brand keywords getmentioned and get mentions, the keywords include searchable free visibility report (matching the free visibility report on the homepage) and otterly and otterly ai (riding on a competitor's brand keywords); non-brand search is about 27%. The founder self-reports many channels on TrustMRR: blog, content marketing, newsletter, SEO, LinkedIn, Reddit, X, YouTube, cold DMs, cold email, email marketing; the TrustMRR page says about 58% of MRR is collected by direct invoice (not through Stripe), and the sale listing mentions an "effective outbound engine", which suggests larger customers were most likely won through outbound (speculation). Existing users stay through monthly subscription renewals and return to the product for the weekly reports.
7-day free trial; Starter €89/month (25 prompts), Growth €199/month (100 prompts), Enterprise & Agencies custom (unlimited prompts, white-label reports)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
Scan with WeChat to pay; this page unlocks by itself once paid.
On a phone: save the QR image, then scan it from your photos in WeChat.