It uses AI to analyze data from football, basketball, tennis, UFC, boxing, F1, and other events and gives match probabilities and predictions, which subscribers use to make betting decisions.
Launched in 202One-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“Only page title readable; no mechanics visible”Quote from the site
New-user source: SEO (Non-brand search). In Similarweb last month the top three channels are direct visits (51.15%), organic search, and referrals; organic search is almost entirely brand keywords (kickly io, kiclky, kiklio, 'code promo kickly.io essaie gratuit'), which means users see the product elsewhere and then search the name. The channels the founder filled in on TrustMRR are Instagram, TikTok, and X/Twitter, while only YouTube shows up in Similarweb social. Returning users are retained through subscription renewals, and visits are down 78.6% month over month, with traffic clearly falling back after the World Cup ended.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 9% |
| Other | 91% |
Direct + brand search 79%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| France | 93.81% |
| United States | 6.19% |
French
YouTube
4 keywords · brand ~79% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| code promo kickly.io essaie gratuit |
| kickly io |
| kiclky |
| kiklio |
Non-brand queries: kiklio
About $8,229 last month (real payments synced by TrustMRR), #182 of 563 TrustMRR sites; the month before was $6,316.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches In Similarweb last month the top three channels are direct visits (51.15%), organic search, and referrals; organic search is almost entirely brand keywords (kickly io, kiclky, kiklio, 'code promo kickly.io essaie gratuit'), which means users see the product elsewhere and then search the name. The channels the founder filled in on TrustMRR are Instagram, TikTok, and X/Twitter, while only YouTube shows up in Similarweb social. Returning users are retained through subscription renewals, and visits are down 78.6% month over month, with traffic clearly falling back after the World Cup ended.
TrustMRR labels it Freemium (free plan + paid subscription); the specific prices could not be read from the homepage or /pricing because the pages are rendered by script
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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