Users create characters, or restore characters from games and shows in one click, and chat with an AI companion like texting, with permanent memory, multi-bubble replies, voice calls, and selfie images; subscriptions are by monthly message count.
An AI companionOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“No referral or share visible; "Claim your 40 free messages"; "Embraces is completely free to start"; "Intimacy" section "Go as far as you want" with no age gate stated.”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09: the top channel is organic search at 29.83%, followed by direct and display ads, with only 9 keywords; besides the brand keyword embraces ai there are 'janitor ai', 'janitor', and 'jenitor', which suggests some people searching for Janitor AI land here; the website's /alternatives page lists 10 competitor comparison pages (Character.AI, Replika, Chai, Nomi, Kindroid, Candy AI, Janitor AI, Paradot, Anima, Talkie), and its Janitor AI section leads with 'no need to connect your own model'. The website has a Discord, an r/EmbracesAI subreddit, and a blog, the homepage says '10K+ Embracers', and it was listed on BetaList on 2026-07-27. The founder did not fill in a channel on TrustMRR, and Ahrefs DR is only 1, which means there are very few off-site links.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 18% |
| Other | 82% |
Direct + brand search 65%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Ukraine | 100% |
English
9 keywords · brand ~65% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| embraces ai |
| embrances ai |
| janitor ai |
| janitor |
| jenitor |
Non-brand queries: janitor ai, janitor, jenitor
About $11,954 last month (real payments synced by TrustMRR), #135 of 563 TrustMRR sites; the month before was $6,290.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: the top channel is organic search at 29.83%, followed by direct and display ads, with only 9 keywords; besides the brand keyword embraces ai there are 'janitor ai', 'janitor', and 'jenitor', which suggests some people searching for Janitor AI land here; the website's /alternatives page lists 10 competitor comparison pages (Character.AI, Replika, Chai, Nomi, Kindroid, Candy AI, Janitor AI, Paradot, Anima, Talkie), and its Janitor AI section leads with 'no need to connect your own model'. The website has a Discord, an r/EmbracesAI subreddit, and a blog, the homepage says '10K+ Embracers', and it was listed on BetaList on 2026-07-27. The founder did not fill in a channel on TrustMRR, and Ahrefs DR is only 1, which means there are very few off-site links.
Each paid tier gives a fixed number of messages per month: Crush $12, Partner $25, Soulmate $50 (TrustMRR); new users get 40 free messages, after which they subscribe or top up once; voice calls cost 3 credits per minute
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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