Showcase site for Korean photographer Djawa's digital photobooks, listing 242 books by model; each detail page links out to an external purchase page.
Korean photograOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
“"You can check the purchase link by looking at the details of each photo book."; "Copyright 2024. Photographer Djawa"; Instagram, X, Tumblr links”Quote from the site
New-user source: SEO (Non-brand search). 3,934 visits last month (-35.8% month over month), South Korea 42.95%, United States 40.88%. Direct 56.6%, search 32.6%, brand keywords 76.1%, non-brand terms are model names (ddiddi, hanari, noah); social sources are X, YouTube and Instagram.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 13% |
| 6% | |
| Other | 80% |
Direct + brand search 76%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Korea, Republic of | 42.95% |
| United States | 40.88% |
| Japan | 6.81% |
| Taiwan | 3.1% |
| Brazil | 2.89% |
English
X (Twitter), YouTube, Instagram
55 keywords · brand ~76% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| djawa |
| ddiddi |
| djawa photo - ddiddi |
| hanari |
| djawa photo: noah (노아) |
Non-brand queries: ddiddi, hanari
| Category | Share of referrals |
|---|---|
| Social Media Networks | 40.75% |
About 3,934 last month (Similarweb estimate), #567 of 606; the month before was 6,174. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches 3,934 visits last month (-35.8% month over month), South Korea 42.95%, United States 40.88%. Direct 56.6%, search 32.6%, brand keywords 76.1%, non-brand terms are model names (ddiddi, hanari, noah); social sources are X, YouTube and Instagram.
Not found (no prices shown on the site; purchase links are external links on each photobook's detail page)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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