A subscription growth platform for livestreamers: the AI assistant Shadow produces titles, copy, and content ideas, plus a growth dashboard, a Discord peer-support community, and one-on-one coaching, helping streamers grow their audience, raise engagement, and monetize.
Two Durham UnivOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
New-user source: Other (Direct / referral / email / paid). The channels the founder self-reported in TrustMRR are Meta Ads, Google Ads, and TikTok, i.e. customers come mainly from paid ads plus short video. Similarweb 2026-09 top three channels are Direct 35.3%, Display, and Organic Search; the keywords are only brand or competitor terms such as yakkr, frostytools, and streambee, which means there is almost no organic search traffic. Returning users are retained through the Discord community, one-on-one coaching, and daily use of Shadow, but MRR fell from $17.4K in 2025-03 to $3.8K in 2026-10, which suggests that retention or ad-buying efficiency, or both, are declining.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 7% |
| Other | 93% |
Direct + brand search 38%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 100% |
English (speculation; the homepage scrape came back empty)
4 keywords · brand ~38% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| yakkr |
| frostytools |
| frosty tools |
| streambee |
Non-brand queries: frostytools, frosty tools, streambee
About $2,528 last month (real payments synced by TrustMRR), #356 of 563 TrustMRR sites; the month before was $3,387.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source The channels the founder self-reported in TrustMRR are Meta Ads, Google Ads, and TikTok, i.e. customers come mainly from paid ads plus short video. Similarweb 2026-09 top three channels are Direct 35.3%, Display, and Organic Search; the keywords are only brand or competitor terms such as yakkr, frostytools, and streambee, which means there is almost no organic search traffic. Returning users are retained through the Discord community, one-on-one coaching, and daily use of Shadow, but MRR fell from $17.4K in 2025-03 to $3.8K in 2026-10, which suggests that retention or ad-buying efficiency, or both, are declining.
Essential $12/month; Pro $29/month; Premium $149/month (a Trustpilot review mentions the page shows prices in pounds)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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