quietmoney1lookup
One API and one shared credit balance for real-time phone, email, and IP validation, plus data enrichment such as company and social profile lookups, reverse lookups, and skip tracing. It also comes with a web dashboard and an MCP server.
A data validatiOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $269,100
- Revenue, last 30 days
- $451,729
- All-time revenue
- $5,516,606
- Active subscriptions
- 727
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- One API and one shared credit balance for real-time phone, email, and IP validation, plus data enrichment such as company and social profile lookups, reverse lookups, and skip tracing. It also comes with a web dashboard and an MCP server.
- Users
- Call centers, lead-gen companies, marketing agencies, e-commerce teams, and financial collections teams that need to clean and enrich contact data
- Positioning
- Rolls 34 kinds of data lookups into one API key and one credit balance, so you don't have to integrate with multiple vendors. Plans start at $99/month.
- Pricing
- Starter $99/month (20K credits), Growth $299/month (85K credits), Professional $799/month (250K credits), Enterprise $1,999/month (1M credits), custom plans from $2,000/month for very large customers; annual billing includes 2 free months; 7-day free trial Billing: subscription Free tier: no Source: Homepage
- Prices on site
- $99/mo Starter (20,000 credits); $299/mo Growth (85,000 credits); $799/mo Professional (250,000 credits); $1,999/mo Enterprise (1,000,000 credits); custom enterprise from $2,000/mo; 2 months free on annual billing
- Acquisition entry points on site
- affiliate / referral program
“No referral/share mechanics. Free public lookup tools (e.g. 'Who Called Me?') and 'Invite teammates and share one credit balance' (team seats). Grey note: skip trace / reverse phone lookup / ringless voicemail products.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Similarweb 2026-09: the top channel is referrals at 38.36%, followed by organic search and direct, but 73% of referral sources fall into a hidden category, so the specific sites can't be seen. Besides the brand keyword 1lookup, search terms include lookups.io, 'see instagram profile free', and the Russian query '1lookup по каким странам работает'. The country mix is spread out (United States, India, Turkey, Brazil, Russia), which suggests part of the traffic comes from free reverse-lookup tools. The website has a referral program with a 20% recurring commission (90-day attribution, paid monthly via Wise) and 'vs Twilio Lookup / vs ZeroBounce' comparison pages. Social is X only. TrustMRR has no founder-reported channels. Similarweb rank is around 750K; site traffic is tiny while monthly revenue is about $400-500K, which suggests revenue comes mainly from direct API calls and in-account top-ups.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 9% |
| Other | 91% |
Direct + brand search 46%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 19.42% |
| India | 14.96% |
| Turkey | 11.64% |
| Brazil | 8.19% |
| Russia | 4.99% |
Language
English
Social sources
X
Keywords
199 keywords · brand ~46% · organic 91.81% / paid 8.19%
| Similarweb top 5 keywords |
|---|
| 1lookup |
| 1lookup по каким странам работает |
| lookups.io |
| see instagram profile free |
| lookup1 |
Non-brand queries: see instagram profile free
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 73.23% |
| Graphics Multimedia and Web Design | 0.02% |
Site metrics (Similarweb, last month)
- Visits MoM
- +91.74%
- Country rank
- India #133808
- Bounce rate
- 42.16%
- Pages / visit
- 1.38
- Visit duration
- 00:00:04
- Top 3 channels
- Referrals › Organic Search › Direct (top channel 38.36%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via Other
FAQ
How much revenue does 1lookup make per month?
About $396,371 last month (real payments synced by TrustMRR), #6 of 563 TrustMRR sites; the month before was $407,149.
Where do 1lookup's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Similarweb 2026-09: the top channel is referrals at 38.36%, followed by organic search and direct, but 73% of referral sources fall into a hidden category, so the specific sites can't be seen. Besides the brand keyword 1lookup, search terms include lookups.io, 'see instagram profile free', and the Russian query '1lookup по каким странам работает'. The country mix is spread out (United States, India, Turkey, Brazil, Russia), which suggests part of the traffic comes from free reverse-lookup tools. The website has a referral program with a 20% recurring commission (90-day attribution, paid monthly via Wise) and 'vs Twilio Lookup / vs ZeroBounce' comparison pages. Social is X only. TrustMRR has no founder-reported channels. Similarweb rank is around 750K; site traffic is tiny while monthly revenue is about $400-500K, which suggests revenue comes mainly from direct API calls and in-account top-ups.
How much does 1lookup cost?
Starter $99/month (20K credits), Growth $299/month (85K credits), Professional $799/month (250K credits), Enterprise $1,999/month (1M credits), custom plans from $2,000/month for very large customers; annual billing includes 2 free months; 7-day free trial
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.