A subscription content site publishing match tactical analysis, player scouting reports, coach analysis, and data articles; some articles are locked behind a subscription, and there is also a daily email and a jobs board; it claims its subscribers include every Premier League team.
A content site One-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“No referral/share/badge visible; 'Write For Us' contributor page, 'Football Jobs' board, sister sites Tactics Board and FPL Player Stats”Quote from the site
New-user source: SEO (Non-brand search). In Similarweb for 2026-09 the top channel is direct (43.17%), followed by organic search (about 43%) and organic social (about 8%, Reddit and X), and search is 100% organic traffic; apart from brand keywords, the keywords are mostly player and coach names plus tactics/scouting report (such as football tactics analysis, pierre sage tactics), which shows it catches search with analysis articles on hot players and matches. The X account totalanalysis has about 57K followers and the website has a 42,356-person daily email, which are the main ways returning readers come back. The founder did not fill in channels on TrustMRR.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 17% |
| 8% | |
| Other | 74% |
Direct + brand search 69%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 17.97% |
| India | 8.86% |
| Finland | 8.35% |
| Brazil | 8.28% |
| Poland | 8.11% |
English
Reddit, X
291 keywords · brand ~69% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| football tactics analysis |
| juanlu sánchez |
| pierre sage tactics |
| tactical football analysis |
| premier lig scout report nwaneri |
Non-brand queries: juanlu sánchez, premier lig scout report nwaneri
| Category | Share of referrals |
|---|---|
| Soccer | 21.16% |
| Computers Electronics and Technology - Other | 10% |
About $6,175 last month (real payments synced by TrustMRR), #208 of 563 TrustMRR sites; the month before was $7,580.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches In Similarweb for 2026-09 the top channel is direct (43.17%), followed by organic search (about 43%) and organic social (about 8%, Reddit and X), and search is 100% organic traffic; apart from brand keywords, the keywords are mostly player and coach names plus tactics/scouting report (such as football tactics analysis, pierre sage tactics), which shows it catches search with analysis articles on hot players and matches. The X account totalanalysis has about 57K followers and the website has a 42,356-person daily email, which are the main ways returning readers come back. The founder did not fill in channels on TrustMRR.
Some articles are locked and need a subscription; the subscription price is not listed on the website; there is also a free daily email
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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