It strings together 50+ data sources for lead finding, contact enrichment, buying-signal tracking, scoring, and outreach, and also provides an MCP interface so Claude, ChatGPT, and Cursor can call GTM data directly.
A Clay alternatOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“No referral, share or badge mechanics; footer links to an affiliate program and Agency Directory; Featured on SaaSBison badge.”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09: organic search 57.6%, direct about 31.8%, generative AI about 6.4%; there are 1.1K search terms, including competitor and tool terms such as prospeo, people data labs, and instant data scraper, and together with the hundreds of /enrichments, /lead-sources, /gtm-agents, and /integrations pages and the /alternative/clay style competitor comparison pages on the website, this is a bulk-pages search-ranking play. Referrals include mcpmarket.com and others; the channels the founder self-reported on TrustMRR are SEO, LinkedIn, and cold email, and he also says about 30 organic sign-ups a day. The website also has an affiliate program. Existing users stay through credit subscriptions and CRM integrations.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 46% |
| GEO | 6% |
| Other | 48% |
Direct + brand search 43%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| India | 9.76% |
| United States | 9.36% |
| Algeria | 8.9% |
| Pakistan | 4.8% |
| Vietnam | 4.47% |
English
1.1K keywords · brand ~43% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| syncgtm |
| prospeo |
| people data labs |
| instant data scraper |
| where is the company collective.org located |
Non-brand queries: prospeo, people data labs, instant data scraper, where is the company collective.org located
5 referring sites
| Site | Share of referrals |
|---|---|
| mcpmarket.com | 0.44% |
| inetzeal.com | 0.13% |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 34.11% |
| Programming and Developer Software | 0.44% |
About $4,517 last month (real payments synced by TrustMRR), #266 of 563 TrustMRR sites; the month before was $4,227.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: organic search 57.6%, direct about 31.8%, generative AI about 6.4%; there are 1.1K search terms, including competitor and tool terms such as prospeo, people data labs, and instant data scraper, and together with the hundreds of /enrichments, /lead-sources, /gtm-agents, and /integrations pages and the /alternative/clay style competitor comparison pages on the website, this is a bulk-pages search-ranking play. Referrals include mcpmarket.com and others; the channels the founder self-reported on TrustMRR are SEO, LinkedIn, and cold email, and he also says about 30 organic sign-ups a day. The website also has an affiliate program. Existing users stay through credit subscriptions and CRM integrations.
Solo $49/month (1,000 credits); Growth $99/month (3,000 credits); Pro $249/month (10,000 credits); Business $649/month (40,000 credits); Enterprise custom; credit pack of 3,000 credits $135 one-time
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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