It embeds Substack subscribe forms and article feeds into the author's own website (WordPress, Squarespace, Wix, Framer, and others) and adds popups, landing pages, and stats, while subscribers and payments stay on Substack.
Gideon Wislang,One-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“Embeds are the core product (Embed code for free) but no made-with badge mentioned; founder-led: Hey, it's Gideon from Supascribe”Quote from the site
New-user source: SEO (Non-brand search). Similarweb: direct is first at 39.04%, organic search about 45%, and referrals under 10%. Besides the brand keyword supascribe, the search terms are very specific how-to long-tail terms: 'embed substack article into another article', 'how to embed code in substack', 'put my substack feed embedded on my website', and non-brand search is about 27%. The founder self-reported the TrustMRR channel as SEO. The website has a blog (one post on 2025-02-15 about 7 Substack growth methods), guides, docs, and code example pages, aimed at people who want to embed Substack. Ahrefs DR is as high as 69, unusually high for a new site (Speculation: backlinks carried by the embed code; no evidence). The homepage says it has helped 7,000+ authors get 1M+ new subscribers. Existing users keep using it because it stays embedded on their own websites.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 27% |
| Other | 73% |
Direct + brand search 57%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 78.2% |
| India | 21.8% |
English
5 keywords · brand ~57% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| supascribe |
| embed substack article into another article |
| sub scribe |
| how to embed code in substack |
| put my substack feed embedde don my website |
Non-brand queries: embed substack article into another article, how to embed code in substack, put my substack feed embedde don my website
About $2,267 last month (real payments synced by TrustMRR), #382 of 563 TrustMRR sites; the month before was $1,617.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb: direct is first at 39.04%, organic search about 45%, and referrals under 10%. Besides the brand keyword supascribe, the search terms are very specific how-to long-tail terms: 'embed substack article into another article', 'how to embed code in substack', 'put my substack feed embedded on my website', and non-brand search is about 27%. The founder self-reported the TrustMRR channel as SEO. The website has a blog (one post on 2025-02-15 about 7 Substack growth methods), guides, docs, and code example pages, aimed at people who want to embed Substack. Ahrefs DR is as high as 69, unusually high for a new site (Speculation: backlinks carried by the embed code; no evidence). The homepage says it has helped 7,000+ authors get 1M+ new subscribers. Existing users keep using it because it stays embedded on their own websites.
Free $0 (2 basic embeds, first 1,000 views, first 100 new subscribers); Starter $9/month (billed yearly); Growth $20/month (billed yearly); Pro $249/month (billed yearly); $2 for each extra 10,000 views or 100 subscribers; yearly billing saves 20%
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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