It gathers the properties from Malta's court judicial auctions on one website, with the official Maltese-language documents translated into English; a subscription unlocks all the auction information, and it also charges for handling powers of attorney, property viewings, and legal research, and takes 1% of the winning bid.
Luca Arrigo, a One-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“Only the title was readable; no content visible.”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09: organic search ranks first at 40.96%, direct about 44%, referrals about 9%; there are only 3 search terms: the brand keyword subbasta, the Italian 'casa all asta a malta' (Maltese auction houses), and a street name 'triq l imtarfa' (the address of a specific auction property), and the only country is Italy, which suggests people searching for the address of a specific auction property and for Italian house-hunting terms are caught by the site's auction pages. The founder self-reported the channels on TrustMRR as SEO, Facebook, and Instagram; the official Instagram @subbasta has about 539 followers and the English bio 'Bridging the gap between offline judicial auctions and investors', with the earliest visible post on 2026-05-06. In a TrustMRR update the founder wrote that he 'pitched directly to real estate agency owners' (2026-03-20). Existing users renew through subscriptions, while service fees and the 1% commission are one-time revenue.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 27% |
| Other | 73% |
Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Italy | 100% |
English
3 keywords · brand ~58% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| subbasta |
| casa all asta a malta |
| triq l imtarfa |
Non-brand queries: casa all asta a malta, triq l imtarfa
About $5,691 last month (real payments synced by TrustMRR), #226 of 563 TrustMRR sites; the month before was $5,231.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: organic search ranks first at 40.96%, direct about 44%, referrals about 9%; there are only 3 search terms: the brand keyword subbasta, the Italian 'casa all asta a malta' (Maltese auction houses), and a street name 'triq l imtarfa' (the address of a specific auction property), and the only country is Italy, which suggests people searching for the address of a specific auction property and for Italian house-hunting terms are caught by the site's auction pages. The founder self-reported the channels on TrustMRR as SEO, Facebook, and Instagram; the official Instagram @subbasta has about 539 followers and the English bio 'Bridging the gap between offline judicial auctions and investors', with the earliest visible post on 2026-05-06. In a TrustMRR update the founder wrote that he 'pitched directly to real estate agency owners' (2026-03-20). Existing users renew through subscriptions, while service fees and the 1% commission are one-time revenue.
A subscription covers all platform features (the specific subscription price was not found; calculated from MRR $3,895 divided by 134 subscriptions, about $29/month); power-of-attorney account setup one-time €249; property viewing €150 per property; legal research from €199; success commission 1% of the winning bid
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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