Coaches enter an age group, player count, and venue, and AI generates a training session plan with animated diagrams, plus a training calendar, tactics board, match notes, and printable PDFs; a second product line generates tactics for Football Manager game players.
British coach KOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“Weak only: "Share your club's coaching framework and age-group principles, so every coach plans from the same playbook" (club team feature); sample tactic card shows "footballgpt.co" (not stated as watermark)”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09: the top channel is organic search at 72.89% (100% organic), followed by direct and organic social; about 1,200 search terms, and besides football gpt, a large share are Football Manager game long-tail terms (fm26 tactics, fm26 wonderkids, best tactics in fm26) and ai football player evaluation free; brand keywords are about 40%; the only social source is X; visits last month were 178.8K, down 49.5% month over month, and rank fell from 84K three months ago to 233K. The founder listed X and SEO as channels on TrustMRR, says he has 40+ SEO pages, and has about 10.3K followers on X. The website has Partners and Ways to earn pages, whose content was not scraped. Existing users come back through weekly/monthly/annual subscriptions and the need to prepare sessions every week.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 44% |
| 4% | |
| Other | 52% |
Direct + brand search 50%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Vietnam | 7.98% |
| Turkey | 7.41% |
| United States | 7.4% |
| United Kingdom | 6.67% |
| Australia | 4.39% |
English
X
1.2K keywords · brand ~50% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| football gpt |
| fm26 tactics |
| fm26 wonderkids |
| ai football player evaluation free |
| best tactics in fm26 |
Non-brand queries: fm26 tactics, fm26 wonderkids, best tactics in fm26
About $6,076 last month (real payments synced by TrustMRR), #211 of 563 TrustMRR sites; the month before was $4,951.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: the top channel is organic search at 72.89% (100% organic), followed by direct and organic social; about 1,200 search terms, and besides football gpt, a large share are Football Manager game long-tail terms (fm26 tactics, fm26 wonderkids, best tactics in fm26) and ai football player evaluation free; brand keywords are about 40%; the only social source is X; visits last month were 178.8K, down 49.5% month over month, and rank fell from 84K three months ago to 233K. The founder listed X and SEO as channels on TrustMRR, says he has 40+ SEO pages, and has about 10.3K followers on X. The website has Partners and Ways to earn pages, whose content was not scraped. Existing users come back through weekly/monthly/annual subscriptions and the need to prepare sessions every week.
Free plan; Pro Weekly $2.99/week; Pro $10.99/month or $99/year; FM Only $4.99/month
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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