quietmoneyScritches
Scritches lets independent pet sitters, dog walkers, and small pet care businesses handle bookings, scheduling, client and pet records, e-agreements, invoicing and payments, and review requests on the web.
Founder Lucas bOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $5,492
- Revenue, last 30 days
- $6,976
- All-time revenue
- $48,250
- Active subscriptions
- 207
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Scritches lets independent pet sitters, dog walkers, and small pet care businesses handle bookings, scheduling, client and pet records, e-agreements, invoicing and payments, and review requests on the web.
- Users
- Independent pet sitters, dog walkers, boarders, and groomers, both individuals and small teams (who used to manage clients with spreadsheets and text messages)
- Positioning
- Cheaper than platforms like Rover and Wag and takes no commission; a simple tool built specifically for independent pet sitters, where clients can book, sign agreements, and pay without creating an account.
- Pricing
- Starter is free (up to 5 clients); Solo $20/month or $240/year; Solo Pro $40/month or $480/year; Growth $49/month plus $12/month per active staff member Billing: subscription Free tier: yes Source: Homepage
- Prices on site
- Starter free (up to 5 clients); Solo $20/mo or $240/yr; Solo Pro $40/mo or $480/yr; Growth $49/mo + $12/mo per active staff
- Sharing mechanics
- public profiles / leaderboards, shareable results "Turn every visit into a shareable memory" (report cards); public booking page with photos, reviews and a Book Now button
“"Turn every visit into a shareable memory" (report cards); public booking page with photos, reviews and a Book Now button”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Similarweb 2026-09: the top channel is direct at 70.4%, email 22.2%, organic search only 4.4%, and social is only Reddit; brand keywords make up the bulk (scritches, scritches software llc), and the only non-brand term is "rover calculator estimate pet sitter". The high email share is very likely the booking confirmations, invoices, and report card emails the software sends to pet owners that carry people back to scritches.io (speculation). The website also has 25 blog posts and Rover/Wag fee calculators as SEO entry points, and displays Capterra, GetApp, and Software Advice rating badges. Existing users stay on through daily scheduling and payments, and the founder replies personally and runs a public feedback voting board.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 1% |
| 74% | |
| Other | 25% |
Direct + brand search 74%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 96.45% |
| United Kingdom | 3.55% |
Language
English
Social sources
Keywords
40 keywords · brand ~74% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| scritches |
| scritches software, llc |
| scritches cat |
| scritches io founder |
| rover calculator estimate pet sitter |
Non-brand queries: rover calculator estimate pet sitter
Referrer categories
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 96.72% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 63K
- Visits MoM
- +5.38%
- Country rank
- United States #68,213
- Bounce rate
- 12.84%
- Pages / visit
- 12.32
- Visit duration
- 00:11:12
- Top 3 channels
- Direct › Mail › Organic Search (top channel 70.42%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via Viral
FAQ
How much revenue does Scritches make per month?
About $6,499 last month (real payments synced by TrustMRR), #201 of 563 TrustMRR sites; the month before was $5,383.
Where do Scritches's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Similarweb 2026-09: the top channel is direct at 70.4%, email 22.2%, organic search only 4.4%, and social is only Reddit; brand keywords make up the bulk (scritches, scritches software llc), and the only non-brand term is "rover calculator estimate pet sitter". The high email share is very likely the booking confirmations, invoices, and report card emails the software sends to pet owners that carry people back to scritches.io (speculation). The website also has 25 blog posts and Rover/Wag fee calculators as SEO entry points, and displays Capterra, GetApp, and Software Advice rating badges. Existing users stay on through daily scheduling and payments, and the founder replies personally and runs a public feedback voting board.
How much does Scritches cost?
Starter is free (up to 5 clients); Solo $20/month or $240/year; Solo Pro $40/month or $480/year; Growth $49/month plus $12/month per active staff member
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.