quietmoneyRule1
Connects to ad accounts on Meta, Google, TikTok and others, analyzes ad creatives frame by frame for hooks and pacing, uses custom hit-rate rules to show which creatives, creators and audiences meet the bar, monitors competitor ads, and pushes weekly reports and insights to Slack.
Dutch founder HOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $1,783
- Revenue, last 30 days
- $2,025
- All-time revenue
- $25,911
- Active subscriptions
- 9
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Connects to ad accounts on Meta, Google, TikTok and others, analyzes ad creatives frame by frame for hooks and pacing, uses custom hit-rate rules to show which creatives, creators and audiences meet the bar, monitors competitor ads, and pushes weekly reports and insights to Slack.
- Users
- E-commerce brands, media-buying teams and ad agencies running paid ads, especially e-commerce marketing teams in the Netherlands and Europe
- Positioning
- Combines ad creative analysis, hit-rate rules, competitor ad monitoring and an AI assistant, going up against creative analytics tools such as Motion, Foreplay and Triple Whale, and also offers an MCP interface
- Pricing
- Growth €149/month (includes 5 seats); MCP Server €20/month (5 seats); 7-day free trial Billing: subscription Free tier: no Source: Homepage
- Prices on site
- €149/mo Growth (5 seats); €20/mo MCP Server (5 seats); 7-day free trial
“Only 'Share insights with clients and colleagues instantly' (report sharing); free Ad Naming Convention Generator is lead gen.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). On Similarweb in 2026-09 the top channel is direct visits (40.6%), followed by organic search, and the source is 100% organic; besides the brand keyword rule1 ads, search keywords include competitor and benchmark terms in the ad-buying space such as atria ad library usage limit, google roas benchmarks, roas benchmarks and madgicx autorules, which shows it draws media buyers with ROAS benchmarks, competitor comparisons and tool-guide content. The website has an /articles blog, ROAS and CPM calculators, a free ad naming convention generator, and pages comparing it with Motion, Triple Whale and Foreplay. The website shows logos and testimonials from European e-commerce customers, and the founder did not fill in a channel on TrustMRR. Existing users stay through the €149 monthly subscription, with only 9-11 subscriptions and MRR fluctuating between $1,700 and $3,700.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 36% |
| Other | 64% |
Direct + brand search 50%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 28.88% |
| Austria | 13.83% |
| France | 8.92% |
| Australia | 7.09% |
| Indonesia | 6.88% |
Language
English
Keywords
101 keywords · brand ~50% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| atria ad library usage limit |
| google roas benchmarks |
| madgicx autorules |
| rule1 ads |
| roas benchmarks |
Non-brand queries: atria ad library usage limit, google roas benchmarks, madgicx autorules, roas benchmarks
Site metrics (Similarweb, last month)
- Visits MoM
- +4.12%
- Country rank
- United States #1033301
- Bounce rate
- 34.53%
- Pages / visit
- 2.10
- Visit duration
- 00:00:30
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 40.57%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Rule1 make per month?
About $2,034 last month (real payments synced by TrustMRR), #408 of 563 TrustMRR sites; the month before was $1,878.
Where do Rule1's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches On Similarweb in 2026-09 the top channel is direct visits (40.6%), followed by organic search, and the source is 100% organic; besides the brand keyword rule1 ads, search keywords include competitor and benchmark terms in the ad-buying space such as atria ad library usage limit, google roas benchmarks, roas benchmarks and madgicx autorules, which shows it draws media buyers with ROAS benchmarks, competitor comparisons and tool-guide content. The website has an /articles blog, ROAS and CPM calculators, a free ad naming convention generator, and pages comparing it with Motion, Triple Whale and Foreplay. The website shows logos and testimonials from European e-commerce customers, and the founder did not fill in a channel on TrustMRR. Existing users stay through the €149 monthly subscription, with only 9-11 subscriptions and MRR fluctuating between $1,700 and $3,700.
How much does Rule1 cost?
Growth €149/month (includes 5 seats); MCP Server €20/month (5 seats); 7-day free trial
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.