quietmoneyPluma
Connects bank accounts and credit cards through Brazil's Open Finance, uses AI to categorize every transaction automatically, and summarizes accounts, card statements, installments, and goals, showing how much is left to spend this month; the business version can also connect to Stripe to advance payment on future sales.
An Open FinanceOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $1,496
- Revenue, last 30 days
- $1,071
- All-time revenue
- $14,265
- Active subscriptions
- 212
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Connects bank accounts and credit cards through Brazil's Open Finance, uses AI to categorize every transaction automatically, and summarizes accounts, card statements, installments, and goals, showing how much is left to spend this month; the business version can also connect to Stripe to advance payment on future sales.
- Users
- Individuals and families in Brazil, as well as MEIs, small business owners, and startup founders
- Positioning
- Portuguese localization plus a direct Open Finance link to 300+ Brazilian banks, with no manual bookkeeping; for business owners there is an extra feature that connects Stripe to advance receivables
- Pricing
- Website business page: Basic R$27/month, Plus R$47/month, Pro R$97/month, 7-day free trial; the prices registered on TrustMRR are R$14.16, R$24.16, and R$63.05/month Billing: subscription Free tier: no Source: Pricing page
“Page too sparse; no growth mechanics visible.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). On Similarweb in 2026-09, last month's visits were about 2,900, -82.5% month over month; direct visits at 41.6% are the top channel and organic search is about 44%, with only brand keywords such as pluma pay, pluma, and pluma ia, which shows the website is not the main source of customers; the Google Analytics connected on the TrustMRR page shows only single-digit visitors in the last 30 days. The website has an iPhone app page whose only call to action jumps to the App Store, so users probably convert mainly inside the app (speculation). The founder left the self-reported channel field empty on TrustMRR; his X followers grew by 1,290 in 30 days, which suggests he is building in public and looking for investors, but its relationship to where paying users come from: Not found.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 85%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Brazil | 100% |
Language
Portuguese
Keywords
4 keywords · brand ~85% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| pluma pay |
| pluma |
| pluma ia |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 2.9K
- Visits MoM
- -82.49%
- Country rank
- Brazil #362300
- Bounce rate
- 56.79%
- Pages / visit
- 2.07
- Visit duration
- 00:02:25
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 41.64%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via Other
FAQ
How much revenue does Pluma make per month?
About $1,209 last month (real payments synced by TrustMRR), #495 of 563 TrustMRR sites; the month before was $1,157.
Where do Pluma's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source On Similarweb in 2026-09, last month's visits were about 2,900, -82.5% month over month; direct visits at 41.6% are the top channel and organic search is about 44%, with only brand keywords such as pluma pay, pluma, and pluma ia, which shows the website is not the main source of customers; the Google Analytics connected on the TrustMRR page shows only single-digit visitors in the last 30 days. The website has an iPhone app page whose only call to action jumps to the App Store, so users probably convert mainly inside the app (speculation). The founder left the self-reported channel field empty on TrustMRR; his X followers grew by 1,290 in 30 days, which suggests he is building in public and looking for investors, but its relationship to where paying users come from: Not found.
How much does Pluma cost?
Website business page: Basic R$27/month, Plus R$47/month, Pro R$97/month, 7-day free trial; the prices registered on TrustMRR are R$14.16, R$24.16, and R$63.05/month
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.