quietmoneyPepsup
All-in-one management software for French associations: member management, online sign-up and payments, email/SMS, events, bookkeeping and a club website.
A "website builOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- All-in-one management software for French associations: member management, online sign-up and payments, email/SMS, events, bookkeeping and a club website.
- Users
- Volunteer managers of French sports clubs and leisure associations, plus the members who sign up and pay through it
- Positioning
- Built for French associations, low-priced, with human support on weekdays
- Pricing
- Basic €10/month billed yearly (€120/year), or €11/month billed monthly; higher tier €25/month billed yearly Billing: subscription Free tier: no Source: existing
- Prices on site
- €10/mo billed yearly (Basic, €120/yr); €11/mo monthly (Basic); €25/mo billed y
- Rough new MRR
- $2,321 – $57,443 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Event invitations are a product feature for association members ('Invitations, suivi des participations'), not a growth loop for Pep's Up”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). France 98.7%; direct 75.9%, search 13.2%, referral 6.2%. Search terms are mostly club names (e.g. club natation montfort l amaury) and referrals come from individual club websites (camenthon.fr 6.34%, gymv-leraincy.com 6.28%), which shows members arrive via their club to register and pay, and managers encounter the product that way.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| 2% | |
| Other | 90% |
Direct + brand search 81%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| France | 98.7% |
| United States | 1.02% |
| Belgium | 0.27% |
| Spain | 0.02% |
Countries (Semrush): France 95.5%, Algeria 1.0%, Morocco 0.9%, Belgium 0.7%, Germany 0.6%
Language
French
Social sources
Keywords
154 keywords · brand ~81% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| club natation montfort l amaury |
| peps'up |
| peps up |
| scma montfort lamaury |
| forum des associations issy les moulineaux |
Non-brand queries: club natation montfort l amaury, scma montfort lamaury, forum des associations issy les moulineaux
Referring sites
25 referring sites
| Site | Share of referrals |
|---|---|
| camenthon.fr | 6.34% |
| gymv-leraincy.com | 6.28% |
| copainsplongeurs.com | 3.5% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Search Engines | 26.98% |
| Faith and Beliefs | 1.31% |
| Reference Materials - Other | 0.64% |
| Computers Electronics and Technology - Other | 0.33% |
| Business and Consumer Services - Other | 0.19% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 277.4K (3 months)
- Visits MoM
- +151.8%
- Country rank
- France #4437
- Category rank
- Sports/Martial Arts #6
- Bounce rate
- 19.3%
- Pages / visit
- 6.22
- Visit duration
- 00:04:25
- Industry
- Martial Arts
- Top 3 channels
- Direct › Referrals › Organic Search (top channel 55.49%)
- Semrush monthly visits
- 3 months ago 58,384 · 2 months ago 100,364 · Last month 159,466 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 13,907 / 0
- Semrush source breakdown (desktop)
- Direct 63.1%, google.com · Google organic 10.9%, cycloclubclaix.org 5.1%, mail.google.com 2.6%, youtube.com 1.3%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Pepsup get per month?
About 12,894 last month (Similarweb estimate), #219 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.
Where do Pepsup's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source France 98.7%; direct 75.9%, search 13.2%, referral 6.2%. Search terms are mostly club names (e.g. club natation montfort l amaury) and referrals come from individual club websites (camenthon.fr 6.34%, gymv-leraincy.com 6.28%), which shows members arrive via their club to register and pay, and managers encounter the product that way.
How much does Pepsup cost?
Basic €10/month billed yearly (€120/year), or €11/month billed monthly; higher tier €25/month billed yearly
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.