Notfair

Users connect their Google, Meta, X, LinkedIn, Reddit, and TikTok ad accounts, plus search, analytics, WordPress, and CRM, to AI clients such as Claude, ChatGPT, and Codex; the AI reads live data and gives optimization suggestions, and after user approval changes bids, pauses keywords, and adds negative keywords, with every write logged and reversible.

notfair.co ↗Marketing & e-commerce#122 of 563 by revenue

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Revenue, last month

$14,519

#122 of 563 by revenue

vs prior month

▼ 4%

$15,134 → $14,519, gain −$615

Website visits, last month

2,063

estimated from global rank

Similarweb global rank

8,827,837

Take-off year

2026

How it startedPiggyback on a platformthe Claude/ChatGPT connector directory and plugin marketplace plus the Claude Code skills ecosystem; the website says 'Officially Supported by Claude / ChatGPT'; exactly how it got into the directory and on what day was not found, so this is speculation

New-user source nowSEONew users mostly come from need-based searches

Growth engineSearch rankingten '/xxx-mcp' connector landing pages and pages in 7 languages, and Similarweb's non-brand keyword is 'mcp'); there is also an open-source skills library and a 50% commission affiliate program, but their share of contribution was not found

Spreads purely by itselfNo

On 2026-03-27 Thow it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first usersOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Revenue over time

$4.1K4–6 months ago avg

$7.1K3 months ago

$15.1K2 months ago

$14.5KLast month

Real payments synced by TrustMRR, in USD, by calendar month, renewals included.

MRR: $12,878
Revenue, last 30 days: $14,311
All-time revenue: $61,734
Active subscriptions: 108
Payments via: Stripe
Source: TrustMRR, synced from the founder's payment account

1. Productwhat it sells, to whom, and how it charges

Product: Users connect their Google, Meta, X, LinkedIn, Reddit, and TikTok ad accounts, plus search, analytics, WordPress, and CRM, to AI clients such as Claude, ChatGPT, and Codex; the AI reads live data and gives optimization suggestions, and after user approval changes bids, pauses keywords, and adds negative keywords, with every write logged and reversible.
Users: Small business owners who run their own ads (such as dental clinic owners) and small and mid-sized ad agencies, people who are used to working in Claude or ChatGPT
Positioning: Rather than building yet another ad dashboard, it is built as a connector and open-source skills library inside AI clients, officially in the Claude directory and as a ChatGPT plugin; one tool covers six ad platforms, and the free tier starts with 7 days of unlimited use.
Pricing: Free $0 (unlimited for the first 7 days, then 300 operations per month, including 2 shared ad account seats); Growth about $79/month ($950 billed annually, unlimited operations, 5 account seats, $10/month for each extra); ad spend over $50K a month goes to Enterprise, contact sales Billing: subscription Free tier: yes Source: Homepage
Prices on site: Free $0 (7 days unlimited, then 300 operations/mo); ~$79/mo billed annually (Growth); $950/yr (Growth); extra ad-account spots $10/mo each; $50K+/mo ad spend: custom
Acquisition entry points on site: affiliate / referral program, Discord community
Sharing mechanics: open source "Open source Ads, GEO, SEO & Marketing skills for AI agents." "View on GitHub" with "4,081 stars"; "Officially Supported by Claude" / "by ChatGPT".

“"Open source Ads, GEO, SEO & Marketing skills for AI agents." "View on GitHub" with "4,081 stars"; "Officially Supported by Claude" / "by ChatGPT".”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Similarweb 2026-09: the top channel is direct at 41.22%, followed by organic search and referral; of the 12 search keywords, notfair, not fair, and notfair.co are all brand keywords, and the only non-brand keyword is 'mcp' (about 9%); there is no country or social source data, the site rank is about 8.83 million and down 27.6% month over month, so the website traffic is very small. The main entry point for new users is outside the website: the website says 'Officially Supported by Claude / ChatGPT' (the claude.ai/directory/notfair listing), and the GitHub open-source skills library notfair-plugin has 4,081 stars and 511 forks, with users installing through the Claude Code plugin marketplace, Cursor, and Codex; the website has ten connector landing pages such as /google-ads-mcp and /meta-ads-mcp plus install guides for each client, covering 7 languages. The website has a Discord community, and the affiliate program is a 50% share for 12 months, with joining requiring manual approval in Discord and 60-day attribution. TrustMRR has no founder-reported channels. Existing users renew monthly or annually.

Last month's traffic sources

Search 44%Referrals/email/paid 9%Direct 41%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last month	Share
SEO	9%
Other	91%

Direct + brand search 76%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Language

English (there are also pages in French, German, Thai, Portuguese, Spanish, and Russian)

Keywords

12 keywords · brand ~76% · organic 100% / paid 0%

Similarweb top 5 keywords
notfair
not fair
mcp
notfair.co
νotfair

Non-brand queries: mcp

Site metrics (Similarweb, last month)

Visits MoM: -27.64%
Bounce rate: 16.67%
Pages / visit: 3.04
Visit duration: 00:00:53
Top 3 channels: Direct › Organic Search › Referrals (top channel 41.22%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with 发大财ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How much revenue does Notfair make per month?

About $14,519 last month (real payments synced by TrustMRR), #122 of 563 TrustMRR sites; the month before was $15,134.

Where do Notfair's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: the top channel is direct at 41.22%, followed by organic search and referral; of the 12 search keywords, notfair, not fair, and notfair.co are all brand keywords, and the only non-brand keyword is 'mcp' (about 9%); there is no country or social source data, the site rank is about 8.83 million and down 27.6% month over month, so the website traffic is very small. The main entry point for new users is outside the website: the website says 'Officially Supported by Claude / ChatGPT' (the claude.ai/directory/notfair listing), and the GitHub open-source skills library notfair-plugin has 4,081 stars and 511 forks, with users installing through the Claude Code plugin marketplace, Cursor, and Codex; the website has ten connector landing pages such as /google-ads-mcp and /meta-ads-mcp plus install guides for each client, covering 7 languages. The website has a Discord community, and the affiliate program is a 50% share for 12 months, with joining requiring manual approval in Discord and 60-day attribution. TrustMRR has no founder-reported channels. Existing users renew monthly or annually.

How much does Notfair cost?

Free $0 (unlimited for the first 7 days, then 300 operations per month, including 2 shared ad account seats); Growth about $79/month ($950 billed annually, unlimited operations, 5 account seats, $10/month for each extra); ad spend over $50K a month goes to Enterprise, contact sales

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.

Data through last month. Page updated 2026-10-31.