quietmoneyLead-metrics
Software that connects ad platforms, websites, and CRMs to do multi-touch attribution and server-side conversion tracking, so agencies and performance marketers can see which ad each lead came from and what it is worth.
Ad and lead attOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $5,494
- Revenue, last 30 days
- $5,251
- All-time revenue
- $95,969
- Active subscriptions
- 34
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Software that connects ad platforms, websites, and CRMs to do multi-touch attribution and server-side conversion tracking, so agencies and performance marketers can see which ad each lead came from and what it is worth.
- Users
- Ad agencies and performance marketers in German-speaking markets who run lead generation, with budgets in the range of EUR 10K to 80K per month
- Positioning
- Attribution built specifically for lead-based businesses (B2C and B2B), pitched on DSGVO compliance, server-side tracking, and CRM sync, starting at EUR 490 per year, benchmarked against Cometly, RedTrack, and HYROS
- Pricing
- The homepage says from EUR 49/month; the pricing page shows annual billing at Essential EUR 490, Plus EUR 1,790, Scale EUR 2,490, with Enterprise custom; 10-day free trial (the monthly price shows as EUR 0 on the page, apparently an error) Billing: subscription Free tier: no Source: Pricing page
- Prices on site
- from €49/mo
“No referral/invite/share/embed/gallery/open source visible; free UTM Builder and ROI Calculator are SEO tools”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb 2026-09: the top channel is direct at 41.06%, followed by organic search and referral, with search 100% organic; 11 search terms, with brand keywords about 20%, and non-brand keywords including roi calculator, utm builder, and the competitor names cometly and redtrack; visits come only from Germany; bounce rate 23.45%, 5.74 pages per visit, 6 minutes 3 seconds on site, which looks more like returning users logging into the dashboard. The website has a free UTM Builder and ROI calculator, comparison pages against Cometly/RedTrack/HYROS and others, and a blog of 12 posts since 2025-05. The founder self-reported SEO, various paid ads, and affiliate as channels on TrustMRR, but Similarweb shows 0% paid traffic, and ad spend is unverified. Existing users come back through the subscription and by checking reports every day.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 35% |
| Other | 65% |
Direct + brand search 50%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Germany | 100% |
Language
German (with an English interface as well)
Keywords
11 keywords · brand ~50% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| roi calculator |
| cometly |
| leadmetrics |
| utm builder |
| redtrack |
Non-brand queries: roi calculator, cometly, utm builder, redtrack
Site metrics (Similarweb, last month)
- Visits MoM
- +66.44%
- Country rank
- Germany #215948
- Bounce rate
- 23.45%
- Pages / visit
- 5.74
- Visit duration
- 00:06:03
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 41.06%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Lead-metrics make per month?
About $5,132 last month (real payments synced by TrustMRR), #240 of 563 TrustMRR sites; the month before was $5,734.
Where do Lead-metrics's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: the top channel is direct at 41.06%, followed by organic search and referral, with search 100% organic; 11 search terms, with brand keywords about 20%, and non-brand keywords including roi calculator, utm builder, and the competitor names cometly and redtrack; visits come only from Germany; bounce rate 23.45%, 5.74 pages per visit, 6 minutes 3 seconds on site, which looks more like returning users logging into the dashboard. The website has a free UTM Builder and ROI calculator, comparison pages against Cometly/RedTrack/HYROS and others, and a blog of 12 posts since 2025-05. The founder self-reported SEO, various paid ads, and affiliate as channels on TrustMRR, but Similarweb shows 0% paid traffic, and ad spend is unverified. Existing users come back through the subscription and by checking reports every day.
How much does Lead-metrics cost?
The homepage says from EUR 49/month; the pricing page shows annual billing at Essential EUR 490, Plus EUR 1,790, Scale EUR 2,490, with Enterprise custom; 10-day free trial (the monthly price shows as EUR 0 on the page, apparently an error)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.