Coaches draw football offensive plays and formations in the browser, the system automatically generates quiz questions from the playbook, players earn points and climb a leaderboard by answering, and coaches can see how much each player has mastered.
An American fooOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“"Invite your team and manage roles." "Let your athletes compete against each other." (not stated public)”Quote from the site
New-user source: Viral (Built-in sharing). Similarweb 2026-09: the top channel is organic search at 57.24%, followed by direct and organic social; among 33 keywords the non-brand keywords include football play creator, football play designer (free), and draw football plays free, and brand keywords make up about 60%. The website has a large number of landing pages: by coach type (high school, college, offensive coordinator), by play type (tackle/flag/touch, 4v4 to 12v12), free tools (team name generator, blank play templates), similar-product comparisons, and Help docs, and it runs Lemon8, X, Instagram, Threads, TikTok, YouTube, and Facebook. Inside the product, coaches invite players onto the team and players answer quizzes for the leaderboard, then players and coaches come back (calc estimate of direct plus brand traffic about 66%). The founder posted the product on Product Hunt with a discount code. Existing users renew through season-long use and annual billing.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 23% |
| 6% | |
| 66% | |
| Other | 4% |
Direct + brand search 66%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 96.07% |
| Canada | 3.93% |
English
33 keywords · brand ~66% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| football play creator |
| football play designer |
| football play designer free |
| playdesignerpro |
| draw football plays free |
Non-brand queries: football play creator, draw football plays free
About $6,802 last month (real payments synced by TrustMRR), #198 of 563 TrustMRR sites; the month before was $6,420.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Similarweb 2026-09: the top channel is organic search at 57.24%, followed by direct and organic social; among 33 keywords the non-brand keywords include football play creator, football play designer (free), and draw football plays free, and brand keywords make up about 60%. The website has a large number of landing pages: by coach type (high school, college, offensive coordinator), by play type (tackle/flag/touch, 4v4 to 12v12), free tools (team name generator, blank play templates), similar-product comparisons, and Help docs, and it runs Lemon8, X, Instagram, Threads, TikTok, YouTube, and Facebook. Inside the product, coaches invite players onto the team and players answer quizzes for the leaderboard, then players and coaches come back (calc estimate of direct plus brand traffic about 66%). The founder posted the product on Product Hunt with a discount code. Existing users renew through season-long use and annual billing.
Redshirt free (5 plays, 10 players); Starter $10/month billed annually ($20 billed monthly); Veteran $20/month billed annually ($40 billed monthly); All Pro $40/month billed annually ($80 billed monthly); MVP custom for college/pro teams; 14-day free trial, no credit card
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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