quietmoneyBrainrot
brainrot.mov turns a script into a vertical short video: pick an AI character such as Peter Griffin, add an AI voiceover, motion control, and captions, and get a finished video in about 45 seconds, aimed at accounts that post Reels and TikToks.
A "Peter GriffiOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $6,743
- Revenue, last 30 days
- $3,239
- All-time revenue
- $136,398
- Active subscriptions
- 354
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- brainrot.mov turns a script into a vertical short video: pick an AI character such as Peter Griffin, add an AI voiceover, motion control, and captions, and get a finished video in about 45 seconds, aimed at accounts that post Reels and TikToks.
- Users
- Individual creators who run Instagram Reels and TikTok short-video accounts and want to cheaply produce meme videos in bulk, like "Peter Griffin explains" clips
- Positioning
- Built on meme characters (50+ characters such as Peter Griffin, 30+ topic areas) and one-click video output, with 3 free videos to try and paid tiers from $8/month (billed yearly).
- Pricing
- Free $0 (3 videos a month); Hobby $8/month (billed yearly), Creator $20/month (billed yearly), Business $32/month (billed yearly, no watermark); Enterprise contact sales Billing: subscription Free tier: yes Source: Homepage
- Prices on site
- Free $0 (3 videos/mo); Hobby $8/mo billed yearly; Creator $20/mo billed yearly; Business $32/mo billed yearly
- Sharing mechanics
- branded free output Business plan lists "No watermark" (implies other plans carry one); no referral/share features; page shows AI avatars of real public figures
“Business plan lists "No watermark" (implies other plans carry one); no referral/share features; page shows AI avatars of real public figures”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Similarweb 2026-09: the top channel is direct at 47.1%, organic search 39.6%, social 7.9% (Instagram only); the search keywords are almost all brand keywords (brainrot.mov, brainrot mov, brainrot sites, brainrot ai), with brand keywords at 100%, which suggests many people see a finished video or watermark elsewhere and then search the name (speculation). Referrals include Starter Story at 0.74%. The TrustMRR description says the videos generated have reached accounts with a combined 10M+ followers and 10B+ views (founder's own claim, not verified). Existing users stay on monthly subscriptions; visits are down 51% month over month, and revenue has slid steadily from its 2026-03 peak.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 8% | |
| 87% | |
| Other | 5% |
Direct + brand search 87%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Poland | 17.18% |
| India | 11.43% |
| Vietnam | 7.88% |
| Georgia | 6.81% |
| Kenya | 6.29% |
Language
English
Social sources
Keywords
36 keywords · brand ~87% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| brainrot.mov |
| brainrot mov |
| brainrot sites |
| brainrot.mow |
| brainrot ai |
Referring sites
4 referring sites
| Site | Share of referrals |
|---|---|
| starterstory.com | 0.74% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 29.54% |
| Web Hosting and Domain Names | 18.12% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 46K
- Visits MoM
- -51.07%
- Country rank
- United States #646,557
- Category rank
- Graphics Multimedia and Web Design (United States) #4,727
- Bounce rate
- 38.05%
- Pages / visit
- 2.70
- Visit duration
- 00:00:39
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 47.14%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via Viral
FAQ
How much revenue does Brainrot make per month?
About $4,733 last month (real payments synced by TrustMRR), #258 of 563 TrustMRR sites; the month before was $7,014.
Where do Brainrot's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Similarweb 2026-09: the top channel is direct at 47.1%, organic search 39.6%, social 7.9% (Instagram only); the search keywords are almost all brand keywords (brainrot.mov, brainrot mov, brainrot sites, brainrot ai), with brand keywords at 100%, which suggests many people see a finished video or watermark elsewhere and then search the name (speculation). Referrals include Starter Story at 0.74%. The TrustMRR description says the videos generated have reached accounts with a combined 10M+ followers and 10B+ views (founder's own claim, not verified). Existing users stay on monthly subscriptions; visits are down 51% month over month, and revenue has slid steadily from its 2026-03 peak.
How much does Brainrot cost?
Free $0 (3 videos a month); Hobby $8/month (billed yearly), Creator $20/month (billed yearly), Business $32/month (billed yearly, no watermark); Enterprise contact sales
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.