quietmoneyPrilo
Prep software for US high school business and career skills clubs (FBLA, DECA, HOSA, and others): objective-question practice tests, role-play questions, speech practice, help matching students to competition events, plus AI Q&A and study analytics.
Rishi Parikh, aOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $1,406
- Revenue, last 30 days
- $1,449
- All-time revenue
- $20,179
- Active subscriptions
- 332
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Prep software for US high school business and career skills clubs (FBLA, DECA, HOSA, and others): objective-question practice tests, role-play questions, speech practice, help matching students to competition events, plus AI Q&A and study analytics.
- Users
- US high school students who compete in FBLA, DECA, WSC, and HOSA and need to drill questions and practice role plays; it also covers AP exam prep
- Positioning
- A "competition prep only" AI tool built by a teenage former DECA international competitor, fitting each competition event better than generic question banks; students pay out of their own pockets, with a $30 season pass or $5 per month
- Pricing
- Season pass $30/season; monthly $5/month Billing: mixed Source: TrustMRR
“Page too sparse; no growth mechanics visible.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). New users mainly come from search: on Similarweb the top channel is organic search at 51.9%, with direct visits at 36.1% and referrals at 7.2%, and social on YouTube and X; there are about 338 keywords in total, with a brand-keyword share of 0, all long-tail competition-prep queries such as fbla economics study guide, cross ex pf debate question stems, and big questions 2026 briefs free (debate materials). Last month's visits were about 18.3K, -11.5% month over month. Revenue is clearly seasonal: it rises from January to six months ago (the competition season) and falls in the summer. The website homepage fetch returned only a title, the founder did not fill in a channel on TrustMRR, and where the first paying users came from: Not found.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 52% |
| Other | 48% |
Direct + brand search 36%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 52.83% |
| Vietnam | 12.48% |
| India | 9.39% |
| Canada | 8.88% |
| Indonesia | 7.85% |
Language
English
Social sources
YouTube, X
Keywords
338 keywords · brand ~36% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| cross ex pf debate question stems |
| fbla economics study guide |
| aahan rathod |
| big questions 2026 briefs free |
| big questions debate briefs free |
Non-brand queries: cross ex pf debate question stems, fbla economics study guide, aahan rathod, big questions 2026 briefs free, big questions debate briefs free
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 18.3K
- Visits MoM
- -11.49%
- Country rank
- United States #897030
- Category rank
- Science and Education > Education (United States) #18524
- Bounce rate
- 40.72%
- Pages / visit
- 1.74
- Visit duration
- 00:00:25
- Top 3 channels
- Organic Search › Direct › Referrals (top channel 51.9%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Prilo make per month?
About $1,434 last month (real payments synced by TrustMRR), #473 of 563 TrustMRR sites; the month before was $1,451.
Where do Prilo's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches New users mainly come from search: on Similarweb the top channel is organic search at 51.9%, with direct visits at 36.1% and referrals at 7.2%, and social on YouTube and X; there are about 338 keywords in total, with a brand-keyword share of 0, all long-tail competition-prep queries such as fbla economics study guide, cross ex pf debate question stems, and big questions 2026 briefs free (debate materials). Last month's visits were about 18.3K, -11.5% month over month. Revenue is clearly seasonal: it rises from January to six months ago (the competition season) and falls in the summer. The website homepage fetch returned only a title, the founder did not fill in a channel on TrustMRR, and where the first paying users came from: Not found.
How much does Prilo cost?
Season pass $30/season; monthly $5/month
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.